Contentserv and OroCommerce Team Up to Deliver Dynamic B2B E-Commerce Experiences

Contentserv’s new OroCommerce connector enables B2B e-commerce companies to accelerate time-to-market with tailored content

Ermatingen, Switzerland / West Hollywood, USA – Contentserv, the global Product Experience platform provider, announced today an integration with OroCommerce, the comprehensive enterprise-grade open-source B2B e-commerce platform for mid-market and large commerce businesses. Contentserv introduced a new OroCommerce connector that enables B2B merchants to create a frictionless end-to-end process for their product content and efficiently deliver unique and enticing buyer experiences across all OroCommerce shops.

Marketing Technology News: Glassbox to Showcase their Digital Consumer Experience Innovations and Strength of the Adobe…

Selling to businesses is vastly different from selling to consumers. B2B enterprises are, therefore, looking for cost-efficient, effective, and easy-to-implement solutions that will help them better appeal to the B2B buyer. Therefore, delivering product content that creates the experiences B2B buyers seek has become essential.

“As a proven leader among enterprise-grade PIM solutions, partnering with Contentserv was a natural fit for us,” says Motti Danino, COO at Oro, Inc. “Both companies share a deep understanding of B2B merchants’ needs and pain points, as well as the complexity of helping them transform into future-ready, agile, and resilient enterprises. With this ready-made integration, B2B commerce companies can go to market with their digital channels even faster.”

Marketing Technology News: Media Company Chooses WooRank to Broadcast Digital Strategy

Contentserv’s OroCommerce connector automatically transfers product categories, media assets, and rich product information from the Contentserv PIM to the OroCommerce platform. This allows B2B merchants to rely on a central, reliable source of product information to onboard, manage and maintain products efficiently, accurately, and comprehensively. Through the OroCommerce Connector, this trusted source can seamlessly feed their self-service e-commerce, B2B marketplace, customer or wholesale portals with compelling product content, improve the buyers’ experience, and accelerate purchase decisions.

“As a leading e-commerce platform provider, Oro, Inc. has been part of our partner ecosystem for some time,” says Marcus Ruppert, VP Global Consulting & Product Innovation at Contentserv. “The newly released connector was the next logical step, enabling companies to quickly and easily connect OroCommerce as a best-in-class solution, and provide high-quality, up-to-date product information instantly to their customers while providing an outstanding product experience.”

Marketing Technology News: ADvendio Launches a Money-back Guarantee to Accelerate Digital Transformation for Advertisers,…

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.