Contentserv’s new OroCommerce connector enables B2B e-commerce companies to accelerate time-to-market with tailored content

Ermatingen, Switzerland / West Hollywood, USA – Contentserv, the global Product Experience platform provider, announced today an integration with OroCommerce, the comprehensive enterprise-grade open-source B2B e-commerce platform for mid-market and large commerce businesses. Contentserv introduced a new OroCommerce connector that enables B2B merchants to create a frictionless end-to-end process for their product content and efficiently deliver unique and enticing buyer experiences across all OroCommerce shops.

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Selling to businesses is vastly different from selling to consumers. B2B enterprises are, therefore, looking for cost-efficient, effective, and easy-to-implement solutions that will help them better appeal to the B2B buyer. Therefore, delivering product content that creates the experiences B2B buyers seek has become essential.

“As a proven leader among enterprise-grade PIM solutions, partnering with Contentserv was a natural fit for us,” says Motti Danino, COO at Oro, Inc. “Both companies share a deep understanding of B2B merchants’ needs and pain points, as well as the complexity of helping them transform into future-ready, agile, and resilient enterprises. With this ready-made integration, B2B commerce companies can go to market with their digital channels even faster.”

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Contentserv’s OroCommerce connector automatically transfers product categories, media assets, and rich product information from the Contentserv PIM to the OroCommerce platform. This allows B2B merchants to rely on a central, reliable source of product information to onboard, manage and maintain products efficiently, accurately, and comprehensively. Through the OroCommerce Connector, this trusted source can seamlessly feed their self-service e-commerce, B2B marketplace, customer or wholesale portals with compelling product content, improve the buyers’ experience, and accelerate purchase decisions.

“As a leading e-commerce platform provider, Oro, Inc. has been part of our partner ecosystem for some time,” says Marcus Ruppert, VP Global Consulting & Product Innovation at Contentserv. “The newly released connector was the next logical step, enabling companies to quickly and easily connect OroCommerce as a best-in-class solution, and provide high-quality, up-to-date product information instantly to their customers while providing an outstanding product experience.”

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