Dun & Bradstreet Named A Leader Among B2B Marketing Data Providers by Independent Research Firm

Earns highest scores possible in data coverage, analytics, and product roadmap and vision criteria

Dun & Bradstreet was cited as a Leader in the Q3 2018 Forrester Wave™ evaluation, The Forrester Wave™: B2B Marketing Data Providers, Q3 2018.

The company received the highest scores possible in the data coverage, analytics, go-to-market, and product roadmap and vision criteria and was among the second highest scores in the data acquisition and processing and data management criteria.

“The first investment a marketing leader should make is in their data,” according to Josh Mueller, Global Head of Marketing for Dun & Bradstreet.  “Having a solid data foundation that is also connected across departments is critical for the modern marketing organization to optimize performance.”

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The report examines a variety of data parameters and states that “Dun & Bradstreet is a dominant provider of firmographic company data, which its ubiquitous D-U-N-S Number (for establishing a business credit profile) — a de facto requirement for global commerce — epitomizes. Dun & Bradstreet leverages the D-U-N-S Number as a unique identifier throughout its offerings for marketing, sales, and data management use cases; many B2B companies share this practice. The company’s offerings for sales use cases demonstrated a slick UI and strong alerting capabilities. Its marketing solutions offer strong look-alike account modeling capabilities, including a compelling visualization of the geographic distribution of target accounts for territory planning. Customer references praised the quality of reporting for account planning and a recent platform upgrade for improving user experience.”

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“The uses for data in the B2B marketing arena are expanding rapidly and at Dun & Bradstreet we have a deep and broadening portfolio to help B2B marketers meet those needs,” said Michael Bird, EVP & GM, Sales & Marketing Solutions at Dun & Bradstreet. “The findings of this report reflect, in our opinion, the emphasis we have put on designing solutions to help our customers use data intelligently to maximize their business performance.”

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