Gallup Iceland Chooses Confirmit to Drive Multi-Channel Research

Gallup Iceland Chooses Confirmit to Drive Multi-Channel Research

Selects Confirmit Horizons Platform to Underpin All Data Collection Activity

Gallup Iceland, the largest full-service Market Research agency in Iceland, has selected the Confirmit Horizons platform to support the majority of its data collection activities.

Tim Hannington
Tim Hannington

With a broad range of clients across multiple industries, Gallup Iceland needs to provide robust, scalable research programmes supported by fast, multi-channel feedback collection. It selected Confirmit Horizons to underpin these programmes after a review process of multiple solutions.

Vilborg Helga Harðardóttir, Chief of Operations at Gallup Iceland, explains: “The Confirmit Horizons platform was the most complete solution we saw, providing us with the opportunity to gather feedback from multiple channels – particularly through web, mobile and telephone surveys – and combine this easily in a single hub.”

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“The capabilities of the platform will allow us to streamline many of our processes and procedures which will save us considerable time. The fact that the technology is intuitive and easy to learn how to use has been an added bonus, and the training provided by the Confirmit team has enabled us to understand the breadth of what we can achieve.”

Harðardóttir also states a key factor in its selection of Confirmit is the ability for team and shift managers to have better control over the interviewing process and to allocate resources more effectively. Confirmit Horizons provides customisable supervisory controls that improve the interviewing and data collection process, regardless of project size or scale.

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“Our needs are driven by the ever-changing requirements of our clients. We felt it was critical to select a system that is constantly evolving to meet market demands, and we found this with Confirmit’s agile development approach. Trends and technologies are moving all the time, and we needed a platform that would move with our business,” says Harðardóttir.

Tim Hannington, Chief Revenue Officer at Confirmit says: “We’re delighted to work with Gallup Iceland and we look forward to growing our relationship in line with their needs. The organisation is committed to delivering its clients with insights that provide the basis for successful decisions and we’re pleased that our team and our solutions will help them to achieve this.”

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