Gongos Launches First-of-its-Kind Subscription Service Linking Revenue Growth To Customer Performance Indicators (CPIs)
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Gongos, Inc. a consultative agency focused on operationalizing customer
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As demonstrated through a quantifiable link between Customer Performance I
The Value Exchange Model leverages a set of 14 universal CPIs to calculate their relationship to revenue growth as illustrated by a brand’s Vex Curve™. The curve represents gains and losses that can be realized in Customer Lifetime Value based on performance across CPIs. The CPIs, which embody customers’ functional, emotional, and social goals, were vetted by Gongos in 2020 validation research that also predicted Customer Lifetime Value at a 90%+ accuracy rate.
“The Value Exchange Model provides executives with the confidence to quite literally link their performance on customer
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“Companies have long relied on customer-oriented Key Performance Indicators (
Upon subscribing to the Vex suite of services, decision makers will receive a custom analyzed brand report and gain access to the brand-level data from the 154 companies within the syndicate.
The Vex services include dedicated hours of analytics and advisory services to further help companies identify customer-centered strategies to drive quantifiable growth through increased customer
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