Mapp, the international provider of insight-led customer experiences, has successfully completed the ISO certification process for Mapp Cloud. While Mapp Cloud had previously been ISO-certified for its Engage module that drives cross-channel marketing automation, its Intelligence module that delivers customer analytics and insights has been certified for the first time in accordance with the internationally recognized standard ISO 27001 for information security management and ISO 27018 for the protection of personal data in the cloud.

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Christian Senk, Chief Security & Privacy Officer at Mapp, comments: “Customer data is our most valuable asset. The systematic and effective protection of this data is an integral part of Mapp’s DNA and the base of our reputation as a provider of insight-led customer experiences. The rigorous certification process with annual compliance audits by an independent third party gives our customers additional confidence in Mapp as the right partner – and one that is GDPR-compliant and safely storing all data in the cloud.”

Steve Warren, CEO of Mapp, adds: “Confidence in data security is essential in the MarTech sector. We are therefore delighted to obtain this certification. It demonstrates our commitment to protecting our customers’ data and our professional and legally compliant approach to handling personal data in the cloud. Security and data protection are absolute priorities for us and are central to our innovative cloud service offering for cross-channel insights.”

The certification was carried out by TÜV Nord, an international provider to test, assess and validate the safety of products and services. With ISO 27001 and ISO 27018, the experts certify that the development and operation of Mapp’s solutions meet the highest standards in terms of information security and data protection. Within the scope of the certification, Mapp was able to demonstrate the GDPR-compliance of its products and services.

The international MarTech company offers unique possibilities for modular and scalable marketing with its Mapp Cloud platform. The core components of Mapp Cloud are:

• The Engage Module which orchestrates and automates seamless, personalized cross-channel campaign management.
• The Intelligence Module which combines data with analytics and AI to generate actionable insights, allowing brands to better engage with their customers along the buying journey.
• The integrated Customer Data Platform (CDP) which provides a 360-degree view of each contact through unified data, enabling advanced segmentation and automation.

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