Personalization Leader Innovates Product Recommendations with Real-Time, Omnichannel Approach
Monetate, the worldwide leader in personalization solutions, announced Monetate Intelligent Recommendations, a next-generation recommendation tool that incorporates real-time customer data and works across every channel, delivering personalized product recommendations that match each customer’s need at the moment.
Product recommendation tools forever changed the way brands interact with customers by taking the intuitive skill of a rockstar sales clerk and scaling the ability to match shoppers with preferred products online. Product recommendations are a proven method for driving purchase conversions by up to 150 percent, increasing revenue by up to 300 percent, boosting average order value by 50 percent, and creating a better overall customer experience.
However, current product recommendation tools have not kept up with the level of personalization customers have come to expect. Tools that support limited data feeds that lack structure and are uploaded in batch processes, or rely on a limited set of algorithms that fail to consider everything known about a customer, do not deliver on the promise of personalization. A second challenge is a cross-channel communication, with difficulty pushing recommendations across all customer touchpoints. The end result is a disjointed customer journey that risks recommending products that do not appeal to the customer or are not available in the sizes, colors, or locations that buyers prefer.
“JanSport’s use of Monetate Product Recommendations has led to a 5.5 percent increase in revenue. We are thrilled with the results and are honored to be part of the Monetate Intelligent Recommendations early adopter program,” said Hayley Beauchamp, ecommerce manager, JanSport.
Monetate Intelligent Recommendations eliminates costly failings by allowing marketers to:
- Use real-time behavioral context from all channels to inform recommendations at the moment
- Infuse recommendation algorithms with everything known about an individual, including historical data and real-time visitor behavior
- Infuse recommendation algorithms with important business contexts like product profitability and inventory
- Automatically push recommendations to customers across all channels (in-store, online, email, call center, and mobile applications)
- Empower the entire team with a powerful, marketer-friendly interface
“Monetate is constantly innovating so brands can deliver delightful customer experiences. Product recommendations have changed the game for brands in the past but have become commonplace and fallen behind in sophistication. By applying Monetate’s advanced AI capabilities and omnichannel connectivity to Monetate Intelligent Recommendations, brands can maximize the proven benefits of these tools by using more context that supports increased relevance to the customer and better outcomes for the business. That means no more weakening credibility by recommending items a customer just purchased,” said Maribeth Ross, Senior Vice President, Marketing, Monetate.