Collaboration combines AI-driven comparison technology with trusted consumer intelligence to deliver a superior shopping experience and high-intent customer acquisition

Natural Intelligence, a global leader in performance marketing, and JD Power, a proven leader in business-critical data and intelligence, announced a strategic partnership to launch a new auto insurance marketplace.

The initiative is designed to elevate how consumers shop for coverage and how car insurance brands connect with customers. The marketplace will integrate Natural Intelligence’s AI-driven comparison technology with the deep understanding of consumer behavior from JD Power.

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By combining these strengths, the companies aim to create a more intuitive and transparent platform where drivers can compare policies, understand their options, and choose coverage with greater confidence.

For auto insurers and industry players, the partnership creates a new, high-quality distribution channel focused on measurable performance. The marketplace is built to align insurance brands with the right consumers, ensuring shoppers can quickly find options that match their specific needs while brands access a stream of high-intent, ready-to-buy customers.

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Jonathan Edelshaim, CEO of Natural Intelligence: “Partnering with an industry leader like JD Power is a significant milestone that validates our vision for the future of digital decision-making. We are eager to bring this collaboration to life, creating a marketplace where technology meets trust. This initiative will not only deliver a superior, innovative experience for consumers but also drive sustainable, high-value growth for our partners in the auto insurance sector.”