New Growth Accelerator Program Ensures ActiveCampaign Customers Have Access to Best-in-Class Apps

ActiveCampaign further invests in its partners to help growing businesses scale with the best tools for their unique needs

ActiveCampaign, the leader in Customer Experience Automation (CXA), introduced a new partner program, fulfilling its promise to accelerate the growth of its partner ecosystem. The inaugural Growth Accelerator Program includes an additional investment in promotional benefits to best-in-class app partners to ensure that ActiveCampaign’s customers looking for new tools see theirs immediately. This follows a recent announcement that incentivizes app developers to create new integrations with the ActiveCampaign CXA platform.

Marketing Technology News: MarTech Interview With Dave Kelly, Founder & CEO At AnalyticsIQ

New Growth Accelerator Program ensures ActiveCampaign customers have access to best-in-class apps

The Growth Accelerator Program will include best-in-class software providers that have proven they are best in class through reviews, customer feedback, and more. These qualifications ensure that the providers can deliver their solution aligned to ActiveCampaign’s high customer standards, as exhibited in the ActiveCampaign Customer Success Commitment. 

These world class technologies are coming together to give the very best customer experiences to ActiveCampaign’s network of over 150,000 businesses of all sizes in 170 countries. Some of the partners in the inaugural group include:

• Asana – project management
• Attentive – SMS
• Eventbrite – event management
• Prestashop – ecommerce
• Sendoso – direct mail 
• Squarespace – website building
• Zoom – virtual meetings

Marketing Technology News: Sincro And Tekion Announce First Real-Time Integration Between Automotive Dealer Management System…

Through the Growth Accelerator Program, ActiveCampaign is further enabling businesses of all sizes to deliver a connected customer experience across all channels. By letting businesses build a customized technology stack that fits their unique needs, with the tools that are the best at what they do, ActiveCampaign is making it easy to connect with customers at every touchpoint, have visibility across the entire customer experience with a unified data model, and take action with automation to deliver the ideal customer experience. 

With limited partnerships remaining for this year, interested software providers should apply to the program to secure their place as the partner for their category. ActiveCampaign encourages best-in-class software providers looking to invest in customer retention, new customer acquisition channels, and stronger product-market fit via partnerships to apply. Those named to ActiveCampaign’s Growth Accelerator Program will gain exclusive access to ActiveCampaign’s customer base, developer network and marketing support. 

Supporting quotes

“Unlike all-in-one platforms that force customers to use their solutions, ActiveCampaign gives our customers incredible flexibility to use the tools that work best for their unique needs. Our obsession with customer experience is why we’ve grown at an accelerated rate for the past five years,” said Jason VandeBoom, founder and CEO of ActiveCampaign. “By introducing our Growth Accelerator Program for partners, we are continuing to lead with that customer obsession. Growing businesses who are scaling their 1:1 experiences should do so based on intelligence from all their digital business tools, not siloed data sets.”

“The agility of the ActiveCampaign API has proven really useful in being able to connect our different systems,” said Luke Davies, marketing executive at McCrindle. “With an integrated tech stack, the small administrative steps necessary to update each project are now automated, saving what would add up to hours of tedious, error-prone data entry every month, and freeing up resources to do what we do best — provide custom research solutions for our customers.” 

“We’re happy to partner with ActiveCampaign as we both have a shared dedication to our customers. The Growth Accelerator Program is a perfect example of this dedication and innovation. It allows us to solve more challenges facing today’s businesses,” said Braydan Young, co-founder and chief partnerships officer at Sendoso.

Marketing Technology News: Analytic Partners Appoints Andy Gallagher As Vice President Of Client Engagement