Parker’s Selects Intouch Insight’s New Customer Experience Management Software

Leading Gas and Convenience Retailer Taps Intouch Insight to Accelerate Its CX Efforts

Intouch Insight Ltd. announced that it has signed an agreement to provide its new LiaCX customer experience management (CEM) software to Parker’s Corporation. Parker’s, a leading gas and convenience retailer based out of Savannah, Georgia, will use LiaCX to support its ongoing commitment to delivering experiences that make its customers’ lives easier. Parker’s is an existing Intouch customer, and one of the fastest growing private companies in the United States.

The LiaCX platform will help Parker’s continue its growth while maintaining its reputation for excellence by collecting operational and customer experience intelligence, providing a deep understanding of store level performance and the ability to drive and track improvements.

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“We are thrilled to expand our partnership with an industry leader like Intouch. We are very impressed with LiaCX and specifically its Action Campaign technology. The software will help us engage our frontline teams to take measurable actions at the store level that allow us to better achieve our business goals,” said Jeff Bush, Chief Operating Officer, Parker’s.

LiaCX is the latest product offering from Intouch and was launched in May of this year.

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“The launch of our LiaCX software has been very well received in the marketplace and we are encouraged to have sales this early on in the process. Parker’s is a technologically advanced organization with a clear dedication to excellence and we are very happy to have them as one of our initial LiaCX partners,” said Cameron Watt, President & Chief Executive Officer, Intouch Insight.

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