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Publicis Sapient Named a Leader in the IDC MarketScape for Worldwide Customer Experience Improvement Services

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Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced it has been named a Leader in the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment. Publicis Sapient was among 13 service providers that participated in this evaluation.

The report, authored by Douglas Hayward, Research Director, Worldwide Digital Strategy and Agency Services at IDC, noted that “Publicis Sapient is a good fit for organizations looking for a partner combining the creativity of a holding company agency with the design and enterprise-grade technology capabilities of an IT and business consultancy.” Overall, Publicis Sapient was recognized for its business value delivery, people quality, and client empathy.

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“Digital consultancy Publicis Sapient drives end-to-end CX transformation by fusing creativity with design and enterprise-wide technology and business capabilities,” said Douglas Hayward, Research Director, Worldwide Digital Strategy and Agency Services at IDC. “Clients that IDC talked to particularly praised Publicis Sapient’s people quality, business value delivery, and client empathy. The result is innovation that drives measurable business results for clients.”

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“In a year where delivering top quality customer experience transformation is top of mind for virtually every business, we are honored to be recognized for the quality and consistency of our work in this space,” said Nigel Vaz, CEO at Publicis Sapient. “We’re relentless about drawing the best from our SPEED capabilities: strategy, product, experience, engineering, and data, in a creative way to provide our clients’ customers with leading experiences.”

The IDC MarketScape for Worldwide Customer Experience Improvement Services is designed to help organizations as they evaluate which customer experience improvement service provider would best suit their needs. An important element of this IDC MarketScape evaluation was input from customers on vendors’ capabilities and other key characteristics. One Publicis Sapient customer stated, “They are good at technology as well as creativity. They push us to look at innovation not just as a source of increased speed but as a way to service customers better because their needs have changed.”

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