Investment in leading feedback technology to promote technological innovation and business excellence

Questback, a global technology leader in employee and customer experience management, has entered into a strategic investment agreement with Ipsos. The agreement will help customers of both companies leverage the power of continuous listening, transparent dialogue and meaningful action in order to innovate and stay competitive in an increasingly digitized world.

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Questback technology touts a robust and scalable platform that integrates experience data into core company systems, making feedback an essential part of an organization and capturing experiences and insights from employees and customers to drive a high-performance culture that translates into larger profits and cost-savings.Ipsos will leverage the Questback platform to enhance its own market research offerings to bolster the experience of clients all over the world.

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“We are excited to deepen our relationship with Ipsos and to support them with our best-in-class technology,” said Questback CEO Frank Møllerop. “We live in a dynamic business market replete with innovation and disruption. This investment provides us with the capability to drive innovation, excellence and change in the market research sector while significantly advancing the capabilities of our technology.”

“Questback has a leading technology platform that can be easily scaled and deployed. We are delighted to reinforce our partnership with Questback taking a 10% share through a capital increase. Ipsos is keen to demonstrate to our clients that employee and customer feedback should be widely and easily available across the entire organization,” said Laurence Stoclet, Ipsos Deputy CEO.

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