Tray.io, the leader in low-code general workflow automation, today announced the company was named a Leader in Nucleus Research’s 2021 Integration Platform as a Service (iPaaS) Technology Value Matrix, one of the most complete industry assessments of the true value a solution delivers. This is the second consecutive year Tray.io has been recognized in the Leader category of the iPaaS Technology Value Matrix. For the report, Nucleus Research evaluated numerous vendors based on their products’ usability, functionality, and the overall value that customers realized from each product’s capabilities, measured with Nucleus Research’s rigorous ROI methodologies.

Marketing Technology News: All Eyes On OOH Advertising As People Emerge From Lockdown

The iPaaS Technology Value Matrix recognized the Tray Platform’s breadth of enterprise capabilities and usability for both IT teams and business-level users. Nucleus Research highlighted how “Tray.io provides a modern, low-code API-first integration and automation platform (the Tray Platform) that is easy to use for non-technical users yet advanced enough to build complex integrations to scale with organizations. For non-technical users, Tray.io allows users to adopt its functionality without having prior knowledge of coding or integration processes.”

“Accelerated by the COVID-19 pandemic and the shift to remote work, automation and integration platforms have become critical enablers for rapid digital transformation, for both business users and IT teams,” said Rich Waldron, co-founder and CEO of Tray.io. “Over the past year, we’ve focused on expanding the usability and capabilities of the Tray Platform, so that anyone – regardless of their technical expertise – can easily turn their unique business processes into repeatable and scalable workflows that evolve whenever business needs change. Our placement as a Leader for the second year running is further validation of our industry-leading, low-code approach to automation and integration.”

Marketing Technology News: Filo.co Teams Up with Zoom to Empower Distributed Teams

The report underscores Tray.io’s commitment to support business-level users and technologists at organizations of every size, highlighting the following significant achievements of the company in 2020 and 2021:

• Expanded go-to-market (GTM) operations in EMEA and APAC, with a new sales and support office in the U.K. and planned regional data centers.
• New enterprise governance features and data integration functionality in the Tray Platform and Tray Embedded offerings.
• Enterprise connectivity advancements, including enhanced connectivity options for on-premises applications and databases.
• Updates to streamline the process of managing and mapping data by simplifying data descriptions and deploying machine learning algorithms to predict and suggest mappings.
• The expansion of Tray Embedded, enabling a single platform for sales, services, and product teams to deliver integration for their end customers.

According to Ian Campbell, founder and CEO of Nucleus Research, “Digital transformation is driving record demand for modern, collaborative, low-code integration and automation. Moving forward into 2021, the Tray Platform and Tray Embedded will see further adoption within fast-growing companies, large enterprises, and software and services organizations. Tray.io has forged numerous partnerships with rapidly-growing SaaS firms, while continuing to advance in features and capabilities to support enterprise IT teams and business-level users to help them accelerate their digital initiatives. Tray.io remains a Leader in this year’s Value Matrix.”

Founded in 2000, as a global provider of investigative, case-based technology research, and advisory services, Nucleus Research’s ROI-focused research approach provides unique insight into the actual results technology solutions deliver, allowing organizations to cut through the marketing hype to understand the real operational value and select the best technology solution for their environment.

Marketing Technology News: Driving Human Excellence in Marketing, Sales and All of Tech