Yieldify Opens New Office in Singapore

Customer Journey Optimization (CJO) Specialists Expand on Existing APAC Success to Serve Ecommerce Businesses Across Asia

Yieldify, the customer journey optimization (CJO) company, announces a new office in Singapore, expanding access to Yieldify’s unique solution to e-commerce businesses across Asia. The Singapore office builds on Yieldify’s established track record in Asia-Pacific (APAC), which was run from its regional headquarters in Sydney, where it has implemented performance-driven CJO campaigns for global brands such as Domino’s Pizza, Montblanc, Kiehl’s and Lane Crawford.

Yieldify’s operations in APAC have seen the business grow nine-fold in less than three years – adding over 45 new clients in 2018 and trebling the team size over the last year. Clients across the region attest to Yieldify’s experience in delivering customer journeys that meet the diverse needs of retailers in the region:

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“As a luxury brand with a rich heritage, the experience we deliver for our customers is critical – to that end, we’re very selective about the kind of digital partners we bring on board,” said Xenia Chan, Senior Digital Marketing Executive at Lane Crawford, the award-winning luxury retailer headquartered in Hong Kong. “Yieldify has a refreshing outlook that combines a data-driven, performance-focused approach to customer journeys with an eye trained on the quality of the customer experience – working in this way has helped to deliver unique messages to different customers along the journey that truly sets us apart.”

Following its headline sponsorship of MeetMagento Singapore in August, Yieldify’s Singapore team will support local and international retailers in building high-performance e-commerce journeys that account for the unique challenges and nuances of growing Asian markets. Beauty is one of the leading e-commerce categories in markets such as Indonesia and Malaysia, and Yieldify partners with multiple clients in the L’Oreal and Estee Lauder portfolios, making the company well-positioned to support the fast-growing e-commerce market.

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“Our three years in Asia-Pacific have given us the expertise and momentum to expand our reach into some of the most exciting e-commerce markets in the region,” said Jay Radia, CEO, Yieldify. “Our platform delivers exactly the kind of fast-moving, agile support that retailers need to tackle the diverse challenges of e-commerce in Asia and we’re ready to start working with more companies to drive their growth.”

In addition to the new office in Singapore, Yieldify’s success in the APAC region has led to the opening of a second office in Australia, located in Melbourne. The team will support new business growth in the area, where key Yieldify clients such as Adidas, Forever New and The Good Guys are based.

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