Users can now benefit from a loyalty-driven email marketing strategy

Yotpo, an eCommerce marketing platform, today announced it has launched Yotpo Loyalty for Marketing Cloud on Salesforce AppExchange, empowering customers to leverage Yotpo data to send more effective emails directly through Salesforce Marketing Cloud.

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Yotpo’s Salesforce Marketing Cloud integration automatically syncs loyalty and referral program-related data with a brand’s Marketing Cloud account. This makes it easier to enrich and manage email marketing campaigns and journeys all in one place, ensure that loyalty members receive the right email at the right time, and effectively target based on loyalty program status.

Comments on the News:

• “The ability to create authentic connections and conversations between brands and their customers has become critical to building enduring customer relationships,” said Will Schnabel, SVP Business Development & Partnerships at Yotpo. “By integrating Yotpo’s loyalty offering to Marketing Cloud, brands will be able to empower cross-channel communication strategies, better understand consumer behavior, and make better decisions that create lasting customer advocacy and brand loyalty.”

• “Yotpo’s Loyalty offering is a welcome addition to AppExchange, as it powers digital transformation for brands by helping drive meaningful customer loyalty experiences,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”

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