Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud (Marketing Cloud), Comscore (Video), 8×8 (Unified Communication), Simeio (Identity Management) and DoubleVerify (Analytics).
To meet the growing technology needs of Spanish businesses, Google Cloud and Telefónica are announcing a new partnership to foster the country’s digital transformation and advance 5G mobile edge computing. As part of this agreement Google Cloud announces its plans to open a new cloud region in Spain that will leverage Telefonica’s Madrid region infrastructure.
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the extension of two key partnerships in Europe, increasing its focus on TV and Video measurement for the region.
8×8 Launches Open Communications Platform to Deliver and Scale Work-from-Anywhere Enterprise Communications for Organizations Worldwide
8×8, Inc., a leading integrated cloud communications platform, launched the 8×8 Open Communications PlatformTM, the industry’s most complete portfolio of work-from-anywhere enterprise communications. 8×8 uniquely brings together the essential elements required in an enterprise communications platform, combining voice, team chat, meetings, and contact centers solutions fueled by shared intelligent communications services like AI-driven expert routing and predictive analytics.