Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Folloze (Account-Based Marketing), Zendesk (CRM), ON24 (Customer Experience), Kibo (E-commerce), and Zeotap (Customer Data Platform).

Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies

Folloze announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing Dynamics 365 business application platform, designed for collaborative marketing and sales go-to-market motions.

Zendesk Welcomes Marketing Veteran Chad Pearce to APAC Leadership Team

Earlier this month, Zendesk welcomed marketing veteran Chad Pearce to its Asia Pacific (APAC) leadership team, following on the recent appointment of Wendy Johnstone as regional Chief Operating Officer and Gari Johnson as Senior Vice President, Sales, APAC.

ON24 Adds Silicon Valley Veteran Denise Persson to its Board of Directors

ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences, announced that transformative marketing leader Denise Persson has joined its Board of Directors.

Kibo’s Certona and Monetate Both Named as Leaders in 2020 Gartner Magic Quadrant for Personalization Engines

Kibo, a leader in unified commerce, announced that Gartner has positioned Certona and Monetate, both Kibo offerings, as Leaders in its 2020 Gartner Magic Quadrant for Personalization Engines. This is the third consecutive year that the two products have both been named in the Leader position by Gartner. Kibo acquired Certona and Monetate in 2019 and has integrated both personalization technology platforms into its unified commerce platform.

Zeotap Raises Oversubscribed Series C at $42 Million Following 431% YOY Revenue Growth

Customer intelligence platform (CIP) Zeotap announced an oversubscribed $42 million Series C round following 431% growth in revenue run rate in the previous accounting year. The new funding reflects Zeotap’s achievements in building a leading platform that enables brands to connect and transform their first-party data into actionable customer intelligence in more than a dozen countries. Half the new investment was secured this year; the remainder was raised last year from existing backers. In addition, Eric Roza, former leader of Datalogix and Oracle Data Cloud, has joined Zeotap’s Board of Directors.

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