Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dun & Bradstreet (ABM), Veritone (Content), Lightspeed (E-commerce), Demandbase (B2B commerce) and RSVP (Email Marketing).
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics.
Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks, announced a new agreement with Collab, the most-watched independent digital entertainment network. As user-generated content has grown in popularity with creatives, this agreement will allow Veritone to expand its content library and enhance availability of user-generated content for licensing and creative projects.
As commerce shifts toward fast and efficient online shopping and personalized experiences for limited and distanced in-store visits, Lightspeed POS Inc. announced the upcoming release of new Lightspeed eCommerce features that will strengthen its omnichannel experience. In 2016, it became an early innovator, introducing SMBs to a powerful eCommerce solution that synced with its existing in-store platform.
Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million.
“Direct mail has always been a strong channel, but it’s especially effective today as more people are working from and staying closer to home – and their mailboxes,” according to RSVP Advertising Brand Leader Dori Bennett. “RSVP franchise members, part of the Alliance Franchise Brands network, work with a wide range of business-to-consumer advertisers in more than 65 U.S. markets to deliver high-quality professionally designed and produced mailers.”