Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comscore (TV Advertising), Leadspace (Customer Data Platforms), Postal (Marketing Automation), Accelerate360 (E-Commerce and Mobile Commerce), to MediaMath (Native & Programmatic Advertising).
Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected TV, Mobile and Desktop
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution available now in Latin America using MediaMath’s demand-side platform. With this partnership, Comscore and MediaMath bring brand safety, brand suitability and contextual relevance targeting for Spanish, Portuguese and 40+ other languages. In addition, Comscore offers cookie-free age and gender demographic targeting in Brazil and Mexico to support advertisers seeking innovative new cookie-free solutions within desktop, mobile, and CTV that allows them to prioritize privacy and brand safety while continuing to reach the right demographics.
Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo, a global leader in go-to-market intelligence solutions, announced a strategic partnership. The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers of Leadspace can now get access – via new connectors – to ZoomInfo’s leading B2B intelligence, so they can go to market more efficiently and effectively.
Postal is proud to announce the launch of the Postal Event Marketplace, a new product offering in it’s Experience Marketing Platform where direct mail, gifts, company swag, and now, memorable virtual events come together in one place to help sales and marketers break through the noise of saturated digital channels.
With the launch of Postal Events, customers can now book talent from hundreds of options, manage the invite and registration process, and trigger the automatic sending of attendee event kits to ensure they land on the right doorstep at the exact right time. Integrations with video conferencing software, CRM, and Marketing Automation tools such as Zoom, Salesforce, Marketo, and Hubspot help track event ROI while budgeting can be managed through Postal’s billing system.
Accelerate360, LLC announced the launch of their new business-to-business eCommerce marketplace allowing retail buyers and suppliers to facilitate and fulfill product discovery via a proprietary and secure platform. The platform will launch on February 17 at ShopA360.com. ShopA360 allows suppliers to sign-up directly at ShopA360.com providing them access to an extensive network of buyers across more than 250,000 businesses including supermarkets, convenience stores, drug stores, food service providers, liquor stores, corporate offices, schools, fitness facilities, and many other channels.
MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced a new partnership with PubMatic that furthers the SOURCE vision of alignment across the programmatic ecosystem. MediaMath continues to expand SOURCE’s accountable and addressable supply chain, by partnering with PubMatic – making PubMatic’s premium Asia supply available to MediaMath buyers. Working with industry-leading partners to align the interests of brands, agencies, publishers and technology providers, MediaMath has created a transparent digital media ecosystem built to navigate the advertising industry’s most demanding challenges.
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