Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sendoso (ABM), XCentium (Content), Dailymotion (Video Marketing), Zeta Global (Data Analytics), and Rise.ai (AI/ML).
Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution ranking on G2 spans multiple categories like digital advertising and web content software, making Sendoso’s leadership a clear sign that our Sending Platform is critical to Account-Based success.
XCentium announced that it has earned a specialization for Sitecore Content Hub from Sitecore, the global leader in digital experience management software. Earning a Sitecore specialization confirms that XCentium has completed a practice-wide product immersion including verification of product enablement requirements, and creation of a dedicated capable and scalable practice, including proven customer success in Sitecore Content Hub.
Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns running on its own video player. Along with this new cooperation, AudienceProject makes its entry into the French market with the aim of documenting the true value of omnichannel marketing delivered by publishers and agencies to advertisers.
Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta’s proprietary data set of 2.4 billion identities globally, synthesizes the information in real time and creates a customizable, interactive display of actionable insights.
Israel startup Rise.ai, which offers AI-driven customer re-engagement solutions, is making its gift cards available for purchase on Facebook and Instagram. This new feature will let small and medium businesses and enterprises (SMBs/SMEs) sell digital gift cards to their local community through Facebook and Instagram using the customers’ geo-location. This will enable businesses to reach many new customers, increase traffic and maintain their activity during the COVID-19 crisis.