Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Trustpilot (Location Data), LastPass (Identity Management), CoreMedia (Content Management), iFOLIO (Customer Experience), and Nielsen (Analytics).

Trustpilot Continues to Build World’s Most Powerful Review Platform with Launch of Location Reviews

Trustpilot, the leading global consumer review platform free and open to everyone, continues to build out its full-service, 360-degree customer review offering with today’s launch of Location Reviews. The new product, which comes on the heels of Transparent Inviting, an industry-first transparency tool, gives businesses on Trustpilot.com the ability to add multiple business locations to their Trustpilot profile, each with their own location-specific reviews. Businesses will be able to collect, manage, and respond to customer feedback for each location.

LastPass Study Finds Identity and Access Management Strategies Vary by Vertical

LastPass by LogMeIn released findings of a new report conducted in partnership with Vanson Bourne to understand how IT and security professionals across a variety of industries including finance, IT and media are managing their identity and access management (IAM) programs. The findings reveal that IAM priorities differ by industry vertical, emphasizing how a one-size-fits-all approach to IAM doesn’t work when every industry and business within that industry is unique.

CoreMedia Announces Partnership with Zobrist Software Group

CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, today announced a strategic partnership with Zobrist Software Group Inc. (ZOBRIST), a leading e-Commerce systems integrator and software provider.

iFOLIO and Twilio Partner to Power Digital Storytelling by Text Message

iFOLIO announced their partnership with Twilio to radically enhance the sales story on mobile. Live, Twilio technology powers iFOLIO’s digital sales and marketing platform to engage prospects & clients like never before.

Nielsen Global Connect Appoints Chief Financial Officer

Global measurement and data analytics company Nielsen announced the appointment of Chandler Bigelow as Chief Financial Officer for the Nielsen Global Connect business. Bigelow joins Nielsen Global Connect from Tribune Media Company where he served as the company’s CFO. With close to three decades of proven success at public and private companies, Bigelow brings significant expertise in leading corporate finance strategy, with strong capital markets experience.

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