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Customer Review

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Trustpilot (Location Data), LastPass (Identity Management), CoreMedia (Content Management), iFOLIO (Customer Experience), and Nielsen (Analytics). Trustpilot Continues to Build World’s Most Powerful Review Platform with Launch of Location Reviews Trustpilot, the leading global consumer review platform free and open to everyone, continues to build out its full-service, 360-degree…

Creative Ways to Foster Brand Loyalty in E-commerce

While some brands may have a dedicated brand loyalty team, you must find unique ways to rethink the initiative and bring back customers again and again. Consumers today have an abundance of choices. New opportunities to purchase from brands for which consumers have an affinity, such as their commitment to sustainability, or how to purchase, like 2-hour delivery or recurring subscriptions, are reshaping the modern buying process. While consumers may enjoy the variety, e-commerce companies must compete for brand loyalty in…