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Customer Review

Hippo Video’s New Feature Helps Automate Actions From Hubspot & Boosts Productivity

Hippo Video, a leading video CX Platform, has rolled out its latest feature based on HubSpot's custom workflow actions API so customers can efficiently automate across both platforms. This update comes as a response to the increased traction seen for Hippo Video among HubSpot's users. Hippo Video is currently the only HubSpot integrated video platform covering user's video needs throughout the sales cycle, right from video creation, personalization, distribution, and tracking. Marketing Technology News: AtScale Delivers…

Marketing Moments Every B2B Brand Should Aim to Have With Their Customers in 2021

It’s said that life is made up of a collection of moments. The same can be said about your customer experience. When viewed in isolation, these moments seem insignificant – an email here, a conversation there. But your customer experience isn’t defined by a single interaction (though there are certainly memorable ones). It’s the cumulative impact of the trivial and routine encounters that ultimately shape your customer’s perspective of your brand. Customer retention is a long-term game driven by consistency and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Trustpilot (Location Data), LastPass (Identity Management), CoreMedia (Content Management), iFOLIO (Customer Experience), and Nielsen (Analytics). Trustpilot Continues to Build World’s Most Powerful Review Platform with Launch of Location Reviews Trustpilot, the leading global consumer review platform free and open to everyone, continues to build out its full-service, 360-degree…

Creative Ways to Foster Brand Loyalty in E-commerce

While some brands may have a dedicated brand loyalty team, you must find unique ways to rethink the initiative and bring back customers again and again. Consumers today have an abundance of choices. New opportunities to purchase from brands for which consumers have an affinity, such as their commitment to sustainability, or how to purchase, like 2-hour delivery or recurring subscriptions, are reshaping the modern buying process. While consumers may enjoy the variety, e-commerce companies must compete for brand loyalty in…