Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Trustpilot (Location Data), LastPass (Identity Management), CoreMedia (Content Management), iFOLIO (Customer Experience), and Nielsen (Analytics).
Trustpilot, the leading global consumer review platform free and open to everyone, continues to build out its full-service, 360-degree customer review offering with today’s launch of Location Reviews. The new product, which comes on the heels of Transparent Inviting, an industry-first transparency tool, gives businesses on Trustpilot.com the ability to add multiple business locations to their Trustpilot profile, each with their own location-specific reviews. Businesses will be able to collect, manage, and respond to customer feedback for each location.
LastPass by LogMeIn released findings of a new report conducted in partnership with Vanson Bourne to understand how IT and security professionals across a variety of industries including finance, IT and media are managing their identity and access management (IAM) programs. The findings reveal that IAM priorities differ by industry vertical, emphasizing how a one-size-fits-all approach to IAM doesn’t work when every industry and business within that industry is unique.
CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, today announced a strategic partnership with Zobrist Software Group Inc. (ZOBRIST), a leading e-Commerce systems integrator and software provider.
iFOLIO announced their partnership with Twilio to radically enhance the sales story on mobile. Live, Twilio technology powers iFOLIO’s digital sales and marketing platform to engage prospects & clients like never before.