Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (CDP), sticky.io (E-commerce), SugarCRM (CRM), Higher Logic (Customer Experience), and Unilog (B2B Commerce).

RudderStack Launches New SaaS Version of its Customer Data Platform

RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer’s  Virtual Private Cloud (VPC) or RudderStack’s VPC. They can also choose to run RudderStack’s free open source version or the paid enterprise version on-prem. In either scenario, customer data remains under the control of the RudderStack customer.

sticky.io Announces a New Integration with Salesforce Commerce Cloud

sticky.io, a leading ecommerce platform provider for subscription management and recurring billing, announced the company’s new integration with Salesforce Commerce Cloud, empowering customers to easily launch subscription, reordering and membership programs to transform ecommerce transactions into recurring revenue.

Fever Expands Relationship With SugarCRM

SugarCRM Inc.®, the innovator of time-aware CX, announced that Fever, a leading entertainment platform with headquarters in Madrid and New York, has selected Sugar’s CX-driven solutions to better serve local event and music organizers around the globe.

Higher Logic Acquires Customer Imperative To Further Its Commitment To Fostering Collaboration

Higher Logic, the leading human-focused engagement platform, has acquired Customer Imperative and with it, Gain Grow Retain, the world’s fastest-growing community of customer success leaders. The acquisition solidifies Higher Logic’s commitment to driving customer success and enabling customer success leaders to drive retention and growth through community, collaboration, content, and insights.