Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from 6sense (Account-based Marketing), Logiq (E-commerce and mobile commerce), SAP (Customer Experience), Salsify (Commerce Experience) and 3dcart (E-commerce).
SalesLoft, the leading provider of the most complete Sales Engagement platform, announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense helps customers understand prospective buyer behavior, orchestrate multi-channel experiences across the buyer’s journey, and gain insights on the challenges these buyers are trying to solve. By integrating with SalesLoft, sellers can use these insights to prioritize which accounts to engage and personalize communications based on buyer interest. Sellers can extract these insights from 6sense directly in their CRM, and then add key buyers into the appropriate SalesLoft Cadence.
Logiq, Inc., a global provider of award-winning eCommerce and Fintech solutions, has completed its previously announced plan to acquire Fixel AI, an award-winning innovator of AI-powered digital marketing technology. The acquisition of Fixel furthers Logiq’s goal of adding simplified marketing and critical privacy features to its AI-powered consumer intent engine designed for brands and premium publishers.
SAP SE announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider. The Emarsys products will be added to the SAP® Customer Experience portfolio.
Salsify, the commerce experience management platform that helps brands win on the digital shelf, and e-Comas, an Amazon consulting, account management, and content optimization firm, announced a joint partnership designed to bring Amazon digital shelf excellence to brand manufacturers in Europe, the Middle East, and Africa (EMEA). The partnership will allow joint customers to grow sales on Amazon more effectively through the combination of expert counsel and leading digital shelf technology.
Shift4 Payments, a leading provider of payment processing and technology solutions, has announced the acquisition of 3dcart, a powerful e-commerce platform serving over 14,000 businesses, to deliver a unified commerce solution to the company’s customers.