Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from MightyHive (Native & Programmatic Advertising), Informatica (Data Management Platform), Genesys (Customer Experience Management), Atento (CRM), Genesys Cloud, Tableau Software (Data Visualization), OneLogin (Identity Management)and Twilio SendGrid (Identity Management).

MightyHive Offers Clients Free Trial of MightyDesk Ad Trafficking Tool

Leading media consultancy MightyHive announced it is offering its global clients a free trial of MightyDesk, the tool suite which enables media buyers to effectively scale their programmatic operations. It connects to leading programmatic platforms and allows for the management of campaigns, automation of workflows, and generation of cross platform reports, alerts and insights.

Informatica Announces Integration with SAP Solutions to Accelerate Customer Cloud Modernization

Informatica, an enterprise cloud data management leader, today announced an integration with SAP that will help streamline businesses journeys to the cloud by adopting SAP’s data and analytics cloud portfolio and Informatica Intelligent Cloud Services and strengthen the partnership between SAP and Informatica.

Genesys Virtual Xperience Shines Light on How Organizations are Successfully Overcoming Uncertainty by Leveraging the Cloud and AI

Join Virtual Xperience presented by Genesys, the global leader in cloud customer experience and contact center solutions. The live digital event on May 20 and 21, features real experiences from AvMed, Homesite Insurance, Principal, SITA, TechStyle Fashion Group and Western Governors University. Attendees will learn how the cloud is helping these organizations manage today’s unprecedented challenges. In addition, a leading industry analyst and an executive from Google Cloud are also featured.

Atento Announces Institutional Investors to Acquire Bain Capital’s Equity in the Company

Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM / BPO) in Latin America and one of the top five providers worldwide, today announced arrangements to facilitate HPS Investment Partners, LLC , GIC , and an investment fund affiliated with Farallon Capital Management, L.L.C. acquisition of shares of the Company currently held indirectly by Bain Capital in exchange for notes currently held by these Institutional Investors.

Concord Servicing Corporation Selects Genesys Cloud to Deliver Personalized Customer Experiences

To provide more personal, flexible and positive customer experiences, Concord Servicing Corporation (“Concord”) has selected Genesys Cloud. A move to the all-in-one solution and the world’s leading public cloud contact center platform will allow Concord to help its loan originators and capital providers work more efficiently and deliver better service to customers. In addition, the recognized leader in portfolio servicing and financial technology anticipates cost savings after it shifts from its on-premises solution to Genesys Cloud.

Tableau 2020.2 Introduces New Data Model for Powerful Multi-Source Analysis, Metrics for KPI Monitoring

Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.2, which delivers a brand new data model that simplifies the analysis of complex data with no coding or scripting skills required. Now it’s even easier for customers to answer complex business questions that span multiple database tables at different levels of detail. The latest release also introduces Metrics, a new mobile-first way for customers to instantly monitor key performance indicators (KPIs).

OneLogin Launches Global Study on Remote Work Security