Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

MTS Staff Writer

May 15, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Introhive (CRM), dotdigital (Marketing Automation), Demandbase (Account-Based Marketing), ServiceSource (Customer Experience), and Nielsen (Analytics).

Introhive and Deltek Partner to Further Power Project Success Through Intelligent Relationship Mapping

Introhive has announced a new partnership with Deltek, a leading provider of software for project-based businesses, to deliver CRM enablement tools that architecture, engineering, and construction (AEC) clients need to remain agile and further enhance client experience management. Together, Introhive and Deltek will offer unique functionality and business relationship tools to Deltek customers.

dotdigital Launches Live Chat Service to Turn Conversations into Conversions

dotdigital, the integrated marketing automation solution in Magento Commerce, part of Adobe Experience Cloud, is enriching its core bundled offering with Live Chat to enable merchants to easily access their marketing automation tools directly within Magento Commerce. dotdigital joined forces with Magento four and a half years ago.

Demandbase Launches The ABM Innovation Tour

Demandbase, the leader in Account-Based Marketing (ABM), announced today the launch of the ABM Innovation Tour. The premier virtual experience, with events on June 24, July 8, July 22, and August 5, will provide marketers the opportunity to connect with industry leaders and learn what’s next in B2B marketing.

ServiceSource and Red Hat Build on 10-Year Collaboration

ServiceSource, the digital customer journey experience company, announced today that it has extended its relationship with Red Hat, Inc., the world’s leading provider of open source solutions. Through a new agreement, ServiceSource builds upon its history of strong collaboration, focused on supporting Red Hat’s mid-market customer relationships. ServiceSource’s customer success experts will add a layer of high-touch onboarding and customer health checks as part of an initiative designed to expand and renew Red Hat’s existing customer footprint.

Nielsen’s New Retail Pricing Analytics Brings Visibility and Stability to an Unstable Pricing Landscape

Nielsen Global Connect today announced the successful rollout of its new Retail Pricing Analytics application tools. More than 60 leading consumer packaged goods (CPG) retailers in the U.S., including Associated Wholesale Grocers, Inc. (AWG), Coborn’s, Smart & Final, ReFuel, Weis Markets and NPC, are powering their strategic pricing decisions through Nielsen’s latest end-to-end pricing and promotion application. Available through the cloud-native Nielsen Connect platform, Nielsen Retail Pricing Analytics leverages artificial intelligence (AI) modules to help retailers quickly enact, adjust and track pricing and promotion strategies.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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