Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from RingCentral, Shutterstock, Comscore, Atos, Identity Automation, and Adsider LIVE.

RingCentral Engage Digital Shares Insights on the ‘Get to Know Your Customer Day’

April 16 is the Get To Know Your Customer (GTKYC) day. For those who came in late, GTKYC Day is observed annually every quarter on the third Thursday of January, April, July, and October. In the current slowdown brought by COVID-19 lockdown and travel restrictions, the pledge to follow GTKYC becomes even more resolute. Ahead of the Get to Know Your Customer Day, Julien Rio of the RingCentral Engage Digital shared valuable insights on how the quarter starting April will be unique in many ways, something nobody predicted or prepared for.

Shutterstock Announces New Footage Subscription for Increased Accessibility to Fresh Content

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced the launch of an annual subscription for Shutterstock Footage. Shutterstock’s collection of 18+ million HD and 4K video clips are now available for license through a range of cost-effective monthly plan options or for less than $9 per clip through an annual plan.

Comscore and CoxReps Announce Local Television Measurement Deal

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide CoxReps, a leading television representative company for local broadcast television stations, with full-service ratings and impressions data for all local TV markets, including Comscore’s Advanced Automotive Demographics segments.

Atos Extends Cybersecurity Offering With “Identity as a Service”

Atos, a global leader in digital transformation, announces the extension of its Identity & Access Management offering with a new Identity as a Service – Evidian IDaaS – available from the cloud on a subscription basis. This all-in-one security solution manages on-premises, cloud-based and as-a-Service applications.

Identity Automation Launches Studio Module for RapidIdentity with Enhanced Rostering Capabilities

Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, today announced the launch of the Studio module with enhanced Extract, Transform, and Load (ETL) capabilities.

Adsider LIVE Online Programmatic Conference to Uncover the Latest AdTech Insights in May

Since offline Adsider Conference was postponed to Autumn 2020 amid coronavirus fears, the organizers were looking for alternative ways to host the event. While most of the speakers had been already confirmed, they decided to host alternative online conference Adsider LIVE on May 21.