Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from HubSpot, Highview, Icertis, Workato, and GreatHorn.

New Jira Integration From HubSpot Helps Product and Support Teams Collaborate to Delight Customers

HubSpot, a leading growth platform, announced the launch of a new integration with Atlassian’s Jira Software Cloud that helps companies act quickly to resolve customer issues. By connecting Jira Software Cloud to tickets in HubSpot’s Service Hub, the integration makes it easier for customer service and product teams to collaborate as they scale, helping to ensure that the customer is kept at the center of their flywheel.

Here to Help–Enhance your B2B Data Transactions for FREE with VistaChain

If you have an existing EDI environment at your company, Highview would like to help by offering VistaChain FREE OF CHARGE through May 31, 2020.

“When I founded Highview two years ago the one thing I refused to change from how I’d run my previous company was my commitment to serving customers first. I wanted to help them run their businesses better, under all circumstances, by delivering easy, affordable innovation,” says Mike Kersels, founder and CEO of Highview.

SSP America Selects Icertis to Ensure Compliance and Increase Strategic Agility

Icertis, the leading provider of enterprise contract management in the cloud, today announced that SSP America, a leading operator of food and beverage brands in airports across North America, has selected the Icertis Contract Management (ICM) platform as its enterprise-wide contract management software as part of its digital transformation effort to ensure compliance and increase strategic agility.

Workato Integrates with Adobe to Bring Enterprise Automation to Marketo Engage Customers

Workato, the leading and fastest-growing enterprise automation platform, announced that they are officially an Adobe Exchange Partner. The company’s integrations with Marketo Engage, a part of Adobe Experience Cloud, will allow marketers to instantly connect Marketo Engage with thousands of applications in order to automate work, deliver intelligent marketing touches, and achieve effortless lead attribution. With Workato, companies of all sizes can quickly and easily connect Marketo Engage to the tools they need to make the marketing funnel seamless from end-to-end.

GreatHorn Offers Free Email Protection for 60 Days

GreatHorn, the leading cloud email security provider, announced it will provide 60 days of free, unrestricted access to the GreatHorn Email Security platform to give business leaders and employees peace of mind as they navigate changes to work and business operations during the COVID-19 pandemic.