Joe Walsh, DexYP CEO, announced the Thryv Partner Program during his fireside chat with Yext Founder and CEO Howard Lerman at the Yext ONWARD 2018 Conference in New York City held October 23 – 25.

“We believe in the American dream of running your own small business and we know others believe in it too,” said Walsh. “Our Thryv Partner Program allows us to build partnerships with other companies who help small businesses, such as marketing agencies and IT specialists, to promote and sell Thryv software to small business owners nationwide.”

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Thryv is a simple, easy-to-use software that helps small business owners manage their time, communicate with clients and get paid.

“We know running a small business can be a struggle,” added Gordon Henry, chief marketing officer at DexYP, parent company of Thryv. “Thryv allows small business owners to take control of their business and be more successful.”

Added Henry: “The Thryv Partner Program allows sales and agency partners to expand current offerings, earn additional revenue, and provide a software solution that enables their clients to manage their business more efficiently, all from their mobile device.”

Henry said the ideal Thryv Partner is anyone focused on enabling SMBs to succeed, including digital agencies, IT-managed service providers, accountants, and small business advisors, including both domestic and international partners.

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“Small business is the backbone of this country,” said Lerman. “Thryv software is moving forward and powering small business growth at a critical moment in the rise of intelligent technology. “We’re proud that Joe chose our conference to debut this exciting partnership opportunity.”

Walsh also announced the company’s intention to rebrand the company to Thryv to reflect the momentum of its flagship product.

“When we acquired YP last year, we needed a collaborative name to show the breadth of what the two former companies (YP and Dex Media) provided the industry,” Joe Walsh said. “Now, we are becoming a leader in small business software and we’re ready to tell the world.”

Walsh said the company plans to implement the name change in first quarter 2019.

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