dunnhumby’s Pricing & Promotion solution recognised by research and consulting firm Gartner

dunnhumby, the world’s leading customer data science company, is pleased to announce that it has been named as a Representative Vendor in the Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications – Long Life Cycle for its Pricing & Promotions solution.

“retail CIOs can use this research to understand why unified price optimization solutions are required for strategic pricing in unified retail commerce as well as to help them identify providers of solutions that manage long life cycle products.”

Price and promotion are two of the most important drivers that a retailer can influence, and with ongoing inflation a pressing concern for retailers around the globe, it’s never been more important to focus on customer value perception.

Pricing & Promotions from dunnhumby helps retailers to process, understand, model and act upon all the market drivers influencing the shopper’s behaviour. By leveraging dunnhumby’s cutting-edge data science, strategic process, customer insights and robust software suite, retailers can improve value perception and execute effective promotions. From strategy to execution, Pricing & Promotions helps retailers to avoid the race to the bottom and deliver prices and promotions that are meaningful to customers at a time when their finances are stretched more than ever.

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The Gartner Market Guide lists dunnhumby as one of 26 Representative Vendors and suggests that “customers expect consistent pricing across channels”. According to the guide, “retail CIOs can use this research to understand why unified price optimization solutions are required for strategic pricing in unified retail commerce as well as to help them identify providers of solutions that manage long life cycle products.”

“We’re pleased to have been recognised by Gartner for Pricing & Promotions in this Market Guide,” says David Clements, Head of Retail at dunnhumby. “Our world-leading data science solutions such as Pricing & Promotions help retailers and brands put the customer at the heart of their decision making. At a time when financial pressures make running a successful retail business more challenging than ever, dunnhumby’s solutions help to drive profitability through a customer-first approach and create sustainable, long-term growth for their business.”

The full Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications is available to Gartner subscribers or for purchase.

Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Long Life Cycle, Jonathan Kutner, Jonathan Kutner.

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