A Vital Report for CMOs and CFOs Determined to Leverage Data for Improved Performance

The Gartner Critical Capabilities for Marketing Mix Modeling Solutions report, Analytic Partners feels, serves as a crucial guide for C-suite leaders navigating an increasingly complex MMM landscape. It provides primary use cases, as well as must have, standard and optional capabilities.

Gartner’s report highlights the importance of MMM: “Marketing budgets feature large and discretionary expenditures, most notably in advertising, which are especially difficult to measure. CMOs can employ MMM solutions to illuminate the relationships between investments and outcomes, and to map out pathways to improved efficiency and effectiveness.”

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For CMOs, Analytic Partners feels this report identifies providers that elevate decision-making and boost program performance.

For CFOs, Analytic Partners thinks this report clarifies which providers deliver measurable financial impact and the unique contribution from a given program and ROI.

Stakes are high because of the extreme and rapid changes in the marketing ecosystem. This latest research from Gartner covers eight capabilities and five use cases to deliver through a rapidly changing business and market environment, and under any situation. Analytic Partners ranked first across all.

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Gartner, Critical Capabilities for Marketing Mix Modeling Solutions, David Walters, Matt Wakeman, Weicong Zhao, Joseph Enever, November 20, 2024

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