Beyond Identity Now Available on Auth0 Marketplace to Eliminate User Friction and Credential-Based Attacks

Passwordless identity management provider Beyond Identity today announced its availability on Auth0 Marketplace, a catalog of trusted technology integrations, to extend the functionality of Auth0’s identity management platform. This integration enables developers and companies using Auth0 to provide passwordless authentication for their customers and workforces to protect against credential-based attacks while eliminating user friction. The announcement was made on the inaugural ‘Identity Management Day,’ an annual awareness event hosted by the Identity Defined Security Alliance (IDSA) in partnership with the National Cyber Security Alliance (NCSA).

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Beyond Identity has introduced a revolutionary, passwordless identity management solution. The company replaces passwords with trusted certificates, originally defined in public-key cryptography and ubiquitously deployed within TLS (formerly SSL). With certificate management built-in, this proven, secure, and scalable approach enables Beyond Identity to eliminate passwords, reduce risk for organizations, and remove friction for end users.

“Passwords are the single largest root cause of fraud from account takeover attacks. Unfortunately, traditional two-factor/multi-factor authentication solutions that rely on passwords are simply insecure Band-Aids that also create significant friction in the user experience and cause customers to drop off or abandon financial transactions,” explained Tom (TJ) Jermoluk, Co-Founder and CEO of Beyond Identity. “The integration between Beyond Identity and Auth0’s identity management platform helps companies achieve a much simpler and more streamlined login experience. Beyond Identity provides secure authentication – completely eliminating passwords and ensuring devices are secure at the time of login. This powerful capability reduces a significant source of risk and can stop account takeover attacks in their tracks.”

“It has been really exciting to work with Beyond Identity on a newly-built partner integration for the launch of Auth0 Marketplace. This best-in-class solution adds an integral layer to our platform that provides our customers with greater choice and flexibility,” said Bill Lapcevic, VP of Business Development at Auth0. “After speaking with many customers, we have identified the types of integrations that matter to them, and we are so thrilled to have Beyond Identity as a vetted and valuable vendor in Auth0 Marketplace.”

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The integration helps drive customer identity and access management (CIAM) initiatives by empowering users with the flexibility to securely manage their own identities. It allows developers to:

• Reduce user friction with passwordless authentication for their end users across any applications configured in Auth0.
• Deliver strong customer authentication without requiring the user to pick up a second device, fetch a one-time code, or respond to push notifications.
• Gain visibility into the fine-grained device posture for every authenticating device.
• Set policies, including step-up authentication, based on user and device attributes.
• Achieve rapid time to value through codeless, configuration-based integration using industry standard protocols (OIDC, OAuth 2.0).

IT departments, developers, and support teams also benefit since removing passwords significantly reduces help desk calls. Additionally, Beyond Identity is compliant with PSD2 Strong Customer Authentication (SCA) requirements so companies can provide passwordless multi-factor authentication (MFA) without adding steps for users.

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