Industry resource highlights importance of global customer data tools for DBAs, developers, and direct marketers

Melissa, a leading provider of global data quality, identity verification, and address management solutions, announced availability of its 2023 Melissa Solutions Catalog, highlighting the company’s comprehensive suite of solutions and services that help keep customer data clean, current, and enriched for the greatest insights and most efficient business practices.

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“Over our 37 year history, Melissa has help more than 14,000 organizations around the world and across multiple industries proactively manage the quality of their data,” said Bud Walker, vice president of enterprise sales and strategy, Melissa. “Our annual Solutions Catalog illustrates why we are ‘The Address Experts,’ and offers the full scope of smart, sharp tools to help organizations proactively maximize the inherent business value of customer contact data.”

Melissa’s Solutions Catalog features the data quality, enrichment, and identity verification solutions powering compliance, fraud prevention, sales, customer engagement, and analytics. Developed as an industry resource for database administrators and developers alike, this catalog highlights tools that clean, verify, update, dedupe, and enrich customer contact data. Capabilities can be implemented at any point in the data chain and are designed to ensure all your global ‘people’ data – addresses, names, phones, and emails – are validated, updated, and standardized. Deployments are flexible, available in on-premise, web service, secure FTP processing, and software as a service (SaaS) delivery options.

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