Persona, a leading verified identity platform, announced that it has achieved FedRAMP^® Authorized status and is now listed on the FedRAMP marketplace.

FedRAMP Authorized status means a FedRAMP-recognized third-party assessment organization completed a thorough assessment of Persona’s security and privacy controls and confirmed that Persona’s platform meets the FedRAMP security requirements.

Persona’s platform achieved Authorized status at the Low Impact level, which positions the company to serve federal agencies where the loss of confidentiality, integrity, or availability of processed data could result in limited adverse effects. Additionally, Persona recently achieved FedRAMP Ready status at the Moderate Impact level.

These milestones expand fraud prevention and identity verification options for federal agencies seeking to combat waste, fraud, and abuse while streamlining operations.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Comprehensive identity solutions tailored for government needs

When identity verification works seamlessly, federal agencies can focus on their core mission, people can easily access needed services, and taxpayers benefit from reduced fraud and operational costs. Persona’s platform helps government agencies securely fight fraud, onboard employees and contractors, comply with regulatory requirements, and simplify operations.

“There aren’t many identity verification providers that offer the public sector a comprehensive and adaptable identity platform,” says Robert Kozyra, public sector GTM lead at Persona. “Persona’s FedRAMP statuses position us to support federal agencies’ digital transformations while maintaining the security and privacy standards that government operations demand.”

The key to meeting diverse government needs lies in Persona’s flexible, modular approach, which allows agencies to choose the tools that fit their use case, budget, goals, and technical capabilities. Agencies can start with the exact solutions that make sense today, knowing they can easily add more features over time.

Four key use cases driving government adoption

Local and state agencies, higher education institutions, and enterprises partner with Persona for different reasons, but four common use cases include:

• Automating and optimizing onboarding: Choose from different identity verification methods, including government ID, document, selfie, and database checks, plus separate verifications for business entities. Persona’s Dynamic Flow automatically approves, blocks, or sends accounts to manual reviews based on signs of risk.
• Defending against the latest fraud attacks: Collect and analyze behavioral, device, and network signals to spot fraudsters. Persona’s unique signals and AI-powered models help detect deepfakes, stop bad actors, and prevent fraud from scaling. The watchlist, phone, email, and adverse media reports can also enrich profiles to uncover more insights.
• Verifying employees and contractors: Use the know your employee (KYE) solution to stop candidate fraud and account takeovers by verifying applicants, running background checks, and integrating with popular identity access management systems like Cisco Duo, Microsoft Entra ID, and Okta.
• Streamlining case management: Quickly build case management hubs with drag-and-drop layout editors and templates. Add data from Salesforce, Zendesk, and other popular vendors to create a centralized source of truth for manual reviews, fraud investigations, and activity tracking.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Security and compliance leadership

Persona uses multi-layered security mechanisms, coding best practices, third-party audits, access controls, and continuous vulnerability scans to protect against cyberattacks and other threats. The security and privacy approach is built to meet or exceed federal and global standards. It is validated through a range of independent certifications and compliance benchmarks, including FIPS 140-2 compliance, NIST SP 800-53 compliance, Kantara IAL2 certification, SOC 2 Type II compliance, ISO 27001 certification, and PCI DSS compliance.

With Persona’s advanced data residency options, agencies also get granular control over data policies, including data access, storage, retention, and redaction policies.