SentiLink, the leader in identity verification technology, today announced it is expanding its services to include ID Theft Scores as a complement to their Synthetic Scores which are already used by many of the top financial institutions in the U.S.

Marketing Technology News: Enthusiast Gaming Signs Integrated Partnership With TikTok

“All of us at SentiLink are extremely excited to introduce our new ID Theft Scores,” said Naftali Harris, Co-Founder and CEO of SentiLink. “This new product is the culmination of months of hard work investigating cases to develop a deep understanding of the tactics fraudsters are using to open accounts using stolen identities and crystalizing these insights to produce the best model on the market. I couldn’t be more proud of our team and what we’ve built.”

SentiLink’s ID Theft Scores offer a new way to target stolen identities used to open financial accounts. They are grounded in a deep understanding of identity theft and the dynamic behaviors and tactics that fraudsters exploit when using stolen identities.

For instance, SentiLink’s ID theft model targets, “Same Name Fraud,” where fraudsters steal identities of common names and use them to apply for credit in a way that eludes legacy ID theft models. SentiLink’s ID Theft Scores also consider ported and fraudulent phone numbers leveraged to trick multi-factor authentication technology, two other methods of attack being exploited by fraudsters.

Marketing Technology News: Sonic Foundry Announces Virtual MSX21 May 19 to 20

SentiLink’s deep knowledge of what fraud really looks like leads them to catch new fraud schemes like these and others early and incorporate them in their ID Theft model; an important advantage in the dynamic space of identity verification where fraud tactics change frequently. It is this approach that enables SentiLink to capture more fraud than others.

Companies using SentiLink’s ID Theft Scores are protected against common tactics used by fraudsters using stolen identities, and, more importantly, they are protected against emerging fraud vectors that traditional identity solutions are slow to detect.

This translates into lower chargeoffs from fraud, and an ability to approve more people faster with real-time authentication of identities.

SentiLink’s ID Theft Scores are available via API, batch upload or intelligent user interface for efficient case review. For those who want both Synthetic and ID Theft Scores, it requires only one API call to receive both types of identity verification.

Marketing Technology News: Are You Using Your Marketing Technology to Create a Better Website Experience?