inMotion Introduces the Next Generation of Creative Workflow Ahead of Adobe Max 2018

By PRNewswire On Oct 12, 2018

New Flagship Product, inMotion ignite, Uniquely Supports the Modern In-House Creative Team, Integrates with Adobe Creative Cloud, and Highlights the Creative Contribution to the Business

inMotionNow has unveiled an all new flagship product to support the insatiable appetite modern business has for creative content. The new platform, inMotion ignite, elevates creative production through a new modern interface which drives project efficiency and uniquely facilitates better collaboration between in-house creative departments and marketing. In addition, its new groundbreaking integration with Adobe Creative Cloud enables creatives to spend more time being creative and less time toggling between creativity and administrative tasks.

“Businesses today are asking for 10x more content from their creative teams across an increasingly diverse set of marketing channels. Combine that with the industry trend of more creative work heading in-house, businesses need to drive efficiency to free-up the capacity needed to produce creative content at that volume, velocity, and variety – without sacrificing quality,” said inMotionNow Chief Marketing Officer Alex Withers. “We live in an era where agile marketing is table stakes. Businesses need high-quality creative content at scale to distinguish their brands from the competition, create compelling experiences for customers, and drive engagement with prospects.”

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inMotion ignite is the next generation of software aimed at accelerating creative workflow. Both the design and features were driven by customer insights and feedback around how modern creative teams work and need to collaborate with their business stakeholders. The product is flexible and customizable. It comes with drag-and-drop functionality that empowers creative and marketing departments to easily configure the system to suit their unique process and workflow. Here are just some of the key game changing capabilities of the new inMotion ignite platform:

Adobe Creative Cloud Integration. The new product offers bi-directional integration with Adobe Creative Cloud. This allows creatives to spend more time creating in Adobe Photoshop CC, InDesign CC, Illustrator CC, and XD CC and less time on administrative tasks that research indicates can eat up as much as 20% of their time.
Custom Request Form Library. Creative teams can now build a catalog of creative services that stakeholders or internal customers can request with simple custom request forms specific to each service or project type. This helps creatives get the information they need – a major problem cited in the 2018 In-House Creative Management Report – without unduly burdening the internal customer with exhaustive request forms.

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Easy Collaboration at Project intake. The new collaborative requests view makes it easy for stakeholders or internal customers to request and collaborate on a new project at intake. In-application comments – using the @mention format – helps creative managers and requesters to quickly clarify critical project requirements like specifications, budget, and timing before a project is approved to begin.
Personalized dashboards. The first view users see when logging into the platform is a personalized dashboard that provides a quick snapshot into all their projects. They can see, report, and act on incoming creative requests, overdue projects, projects awaiting approval, and those in review or returned for additional creative action. This view is flexible and allows leaders to both drill-down to see specific details on a project – and zoom out to provide marketing and the business a complete and accurate report of current work in progress.

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“The collaborative features within inMotion ignite strengthen the creative director’s position because it enables them to explain, in terms business leaders understand, just how much work the creative team is fulfilling,” noted Withers. “When marketing leaders ask when a creative project will be ready for market, the creative leaders can show them with precision exactly where it is in the creative process.”

The timing of the new product couldn’t be better because surveys show that businesses are more dependent on creative teams than ever before. More organizations are bringing creative in-house because they know that world-class creative drives business results. In order for creative teams to produce top-notch creative, they need to develop a strategic partnership, rather than a transactional relationship, with their internal clients. Workflow efficiency is critical for winning back time for creatives to ideate and create the engaging work their businesses need. “Technology allows us to evolve beyond the days of just tossing project requests over the wall” added Withers. “Today’s competitive environment requires team alignment and better collaboration because even the most brilliant creative can’t drive businesses results if it’s stuck somewhere in the process.”