Locafy Partners with TransUnion to Add 17 Million US Business Listings to Global Publishing Network

• Strategic Commercial Partnership to Boost Locafy’s Publishing Network by 34%

• Locafy and TransUnion Collaborate to Automate SEO Products Based on Listing Content

Locafy Limited, a globally recognized software-as-a-service technology company specializing in local search engine marketing, announced a strategic commercial partnership with TransUnion to publish over 17 million business listings in Hotfrog.com, a top-20 free online directory which Locafy acquired in 2016. Through its TruContact™ Digital Search Business Listings, powered by Neustar® solution, the collaboration will assist in increasing Locafy’s existing publishing network by 34% to approximately 66 million pages. TransUnion will also work closely with Locafy to help ensure that data is up-to-date on the Hotfrog network via API connectivity and is exploring opportunities to collaborate on new product releases with the Company.

“We’re delighted to forge this path ahead with TransUnion as our partner,” said Locafy CEO Gavin Burnett. “We believe that this collaboration further ensures that the information we present on Hotfrog is up-to-date so consumers are better able to connect with local businesses. Early trial results with other partners undertaking proof of concepts have been very encouraging. Especially with the influence of automated content generation services, we’re confident that this expanded Hotfrog footprint will assist in driving strong organic traffic momentum through the Hotfrog platform and help promote Locafy’s entity-based SEO products.”

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“Our partnership with Locafy exemplifies our commitment to data excellence,” added TransUnion Senior Product Manager, Joe Lazure. “We are eager to publish our business profiles on Hotfrog to ensure that users have access to the highest quality information. Looking ahead, we’re also confident in the potential for new product releases at scale, and believe that our quality business data will boost Hotfrog’s platform moving forward.”

How it Works
Locafy’s technology uses the information included in Hotfrog’s database to repurpose existing profiles and automatically create new landing pages that are optimized for SEO performance. Then, Locafy software adds quality content to the landing pages by automatically adding the business’ Google Business Profile content and generative AI-based content when desired. The result is a powerful local website generated programmatically through Locafy’s platform. Several Locafy partners connected to Hotfrog’s publishing API are now piloting Locafy’s Proximity Networks and Local Pages solutions with significant success.

Locafy continually seeks opportunities to add quality content to its network of publishing assets, to scale the automated production of its local SEO products.

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