This new addition to the Bloomerang Giving Platform automates every stage of the donor journey, helping organizations personalize donor engagement and increase fundraising results.

Bloomerang, the leading platform for fundraising, donor, and volunteer management, announced the general availability of Journey Automation, a new capability within the Bloomerang Giving Platform. Built for the unique needs of nonprofits, Journey Automation empowers teams to create meaningful, personalized, data-driven experiences at every stage of the donor lifecycle without adding operational strain.

“Nonprofits need smart, sustained engagement—from first touch to long-term commitment—to inspire giving through deepened relationships,” said Tammy Hammond, chief product officer at Bloomerang. “Bloomerang’s Journey Automation will transform how teams fundraise and connect with supporters. It isn’t just automation—it’s part of something bigger, the Bloomerang Giving Platform, which enables organizations to raise more with personalized experiences combining dynamic, advanced segmentation with digital and high-touch interactions at scale, driven by data from all touchpoints across the Giving Platform.”

Recent findings from the Nonprofit Finance Fund (NFF) highlight financial and staffing pressures across the sector, underscoring the need for tools that improve efficiency and strengthen donor relationships. Bloomerang’s Giving Platform helps nonprofits meet this need with Journey Automation, offering personalized, automated outreach that drives results.

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The Bloomerang Giving Platform latest innovation enables nonprofits to:

• Scale fundraising with confidence. Smart automation grows with an organization’s donor base, deepening supporter relationships and increasing giving without the need for additional staff.
• Connect with donors in new ways. Fundraising professionals can easily build best-practice engagement workflows in minutes, no technical expertise required. Purpose-built for nonprofits, Journey Automation eliminates complexity so nonprofit teams can focus more on their mission.
• Strengthen donor relationships at every stage. Journey Automation can be used to automatically deliver personalized, meaningful messages that build trust, boost engagement, and turn donors into lifelong supporters.

Journey Automation enables users to build multi-step communications—email, phone calls, letters, meetings—triggered by donation activity, events, or group membership. Teams can set time delays, assign tasks, and combine digital and personal outreach, all within a single platform and in a few clicks.

Fundraising professionals can build personalized supporter journeys with:

• Easy to use journey builder
• Donor behavior-based triggers and segmentation
• Fully unified Giving Platform data to drive automation
• Tasks for different types of interactions (meetings, phone calls, letters, gifts, etc.)
• Real-time, built in analytics to measure performance and impact

“It’s exciting to demystify automation, which can often feel overwhelming for nonprofit fundraisers,” said Rachel Muir, fundraising consultant and founder of Girlstart. “Donors don’t want more mass communications from you. They want the right things from you—like hearing personalized messages from you when it matters most—right after a gift, a visit, attending an event, or volunteering. Bloomerang’s Journey Automation helps you deliver that at scale.”

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“Like a lot of nonprofits, we’re a very small development shop with just four staff members. So having something like Journey Automation to automate communication with donors is immensely helpful in scaling our operations and cultivation strategies,” said Lucas Land, director of development for the Delores Project. “Having this automation within the Bloomerang Giving Platform makes the solution even more powerful—multiple people within my team can rely on Bloomerang to do their jobs and automate their workflows—ultimately resulting in stronger relationships with our supporters.”

Journey Automation helps nonprofits turn every touchpoint into an opportunity to build loyalty and increase giving. From first-time gifts to long-term partnership, Bloomerang’s Giving Platform makes it easy to deliver timely, personalized communication that inspires generosity through every stage of the donor journey.

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