Direct marketing veteran with more than 30 years of experience will help lead client campaign strategy and guide creative execution and production of omnichannel campaigns

IWCO Direct, a leading provider of data-driven direct marketing solutions, announced Ted Grigg has joined the company as vice president, marketing strategy. Grigg’s extensive experience as a senior level executive leading multichannel marketing programs will bring significant insight and value to client campaigns.

With more than 30 years of experience in strategic analysis and development, Grigg will partner with IWCO Direct’s Senior Vice President, Marketing Strategy and Analytics, Wes Sparling, to lead client campaign strategy and help guide creative execution and production of omnichannel campaigns. His leadership will be instrumental in helping clients build successful marketing programs that increase response rates and drive a higher return on marketing investment (ROMI).

Marketing Technology News: Atento Is Recognized as a Leader in the 2021 Gartner Magic Quadrant for Customer Service BPO

Grigg’s accomplishments span multiple industries, including non-profit, healthcare, technology, financial services, retail, and travel. He most recently served as a Principal of DMCG, LLC, where he helped clients integrate data-driven direct mail into effective omnichannel marketing campaigns, providing creative development, project management, and back-end analysis. Grigg has a Bachelor of Arts degree from Abilene Christian University and has authored several white papers and articles related to role of the direct marketing in numerous industries.

Marketing Technology News: Transparent BPO Solves Customer Service Work-from-Home Challenges