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Multichannel Marketing

Report: 84% of Marketers State Direct Mail Improves Multichannel Campaign Performance

Survey of nearly 600 marketers conducted by PFL and Demand Metric unveils key channel insights in multichannel marketing PFL, the pioneer and leader in Tactile Marketing Automation, today releases its third annual report, "The State of Multichannel Marketing." The study found multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail, and 84 percent of respondents indicate direct mail improves multichannel campaign performance. Tactile Marketing Automation, defined…

Bluecore Named a Cool Vendor by Gartner in 2020 “Multichannel Marketing” Report

Retail Marketing Technology Company Identified by Gartner as Innovative, Impactful and Intriguing Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, announced that it has been included in the 2020 list of Cool Vendors in Multichannel Marketing by Gartner. Marketing Technology News: Victory Square Portfolio Company FansUnite Announces Merger with Askott Entertainment Gartner’s Cool Vendors are companies, named…

Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Top MarTech RADAR-listed company, Optimove has announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player. Gartner defines the multichannel marketing hub as a technology that "orchestrates a company's communications with and offers to customer…

Salesforce Positioned in the Leaders Quadrant of the Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2020 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce for Marketing Cloud. Marketing Technology News: Merkle Launches Rapid Audience Layer Solution for Retail Marketers "Today, people expect companies to speak to them with the right message, in the right tone, at the right time," said Adam Blitzer, EVP & GM, Marketing Cloud, Commerce Cloud and Community…

Acoustic Recognized as a Multichannel Marketing Hubs Leader by Gartner

Acoustic – the world’s largest independent marketing cloud - was recognized as a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for May 2020. This is the second recognition by Gartner for Acoustic, which was also positioned in Gartner’s Magic Quadrant as a Leader in September 2019 Magic Quadrant for CRM Lead Management. Marketing Technology News: Passageways Introduces Native Zoom Integration With OnBoard Acoustic was recognized among 19 vendors and named in the Leaders quadrant of the Multichannel…

Exponea Named a Gartner “Cool Vendor” in Multichannel Marketing

Leading Analyst Firm Research Designed to Highlight Interesting, New and Innovative Vendors, Products and Services Exponea, the market-leading Customer Data and Experience Platform (CDXP), announced that it has been named a multichannel marketing "Cool Vendor" by Gartner. The Cool Vendor research is designed to highlight interesting, new, and innovative vendors, products and services. The April 2020 report stated "Marketing leaders need to close customer data and insight gaps to deliver tailored marketing experiences…

Alyce Launches Integration with Adobe, Providing Seamless Campaign Management, Reporting, and Attribution Within Marketo Engage

- Broadening its Enterprise Integration Program, Alyce for Marketo Engage Empowers Marketers to Deliver Personal Experiences to Buyers and Measure the Impact of their AI-powered Gifting Strategy Natively within Marketo Engage - Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage allows marketers, sales teams and SDRs to seamlessly deliver…

MarTech Interview with Andrew Field, Founder and CEO, PFL

"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on personalized touches that are far more meaningful." Tell us about your role and journey into Marketing technology. What inspired you to start PFL? My journey is not the typical Founder's story. I started PFL the old-fashioned way: a six person print shop in Livingston, Montana in 1996. At the time, I didn’t have any grand visions of e-commerce or tactile marketing. I launched the shop because there weren’t any in…

Harte Hanks Appoints Veteran Jack Griffin as New Independent Director to its Board

Former CEO of Time Inc. and Group President of Meredith Publishing Group, Jack Griffin Joins Harte Hanks Board of Directors Harte Hanks recently announced that it has appointed John H. “Jack” Griffin, Jr. to its Board of Directors, effective July 5, 2018, to fill the seat held by William F. Farley, whose resignation was previously announced and became effective upon Jack’s appointment. Jack is currently a Managing Director at Oaklins DeSilva+Phillips, a media advisory firm. His previous media and operational experience…