International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World
Kaspien Holdings Inc., a leading e-commerce marketplace growth platform, announced that it has been selected as the winner of the “Marketing Automation Innovation Award” in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Kaspien’s marketplace growth platform is built on a data engine that synthesizes 1 billion data points daily from over 10 million unique products. The platform provides actionable market intelligence and automation to efficiently grow any brand on leading marketplaces such as Amazon. From inventory management systems leveraging machine learning, to algorithmically powered ad management software, Kaspien’s iterative technology suite provides industry-leading tools for protecting, positioning, and growth.
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AdManager, Kaspien’s Amazon advertising software, fine tunes a brand’s Amazon pay-per-click (PPC) marketing machine to drive unprecedented results, growing sales while cutting costs to maximize profitability. Users can create custom bid management rules that can bid up or down daily at the keyword level based on any combination of performance metrics. Additionally, AdManager automatically identifies and adds high-converting search terms as keywords to a campaign to ensure continued relevancy and sales.
“Unfortunately, Amazon’s native advertising console lacks the ability to segment performance metrics and schedule ads by time. AdManager is one of the only Amazon ad management applications available to offer Day Parting,” said Kaspien CEO Kunal Chopra. “This unique feature enables advertisers to schedule PPC ads to run only during the days and times that deliver the best results. We are so delighted that MarTech Breakthrough can recognize our commitment to excellence for all of our customers and their important and valued small businesses around the world.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.
“Kaspien has been developing breakthrough strategies and tools to strategically expand branding for all business sizes. Especially with this latest release, Kaspien is empowring Amazon sellers to tap into an advertising strategy that is not even available via Amazon itself,” said James Johnson, Managing Director at MarTech Breakthrough. “Kaspien is a powerful asset to small businesses who can now put their focus back on their products while letting Kaspien scale and manage the complexities and challenges of selling on Amazon. We are pleased to present them with our ‘Marketing Automation Innovation Award’ for 2021.”
With AdManager, AdManager custom rules can be set that automatically increase daily budget for high-performing campaigns if they run low, so the most profitable campaigns never turn off. Additionally with their new Day Parting feature, Ads can also be scheduled to run during the days and times that deliver the most sales for the best cost.
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