TechBytes with Adam Solomon, Chief Marketing Officer at Lotame
Tell us about your role and the team/technology you handle at Lotame. I’ve taken on the role of CMO at …
MTA Mythbusting: Reality Versus the Noise in the Marketplace
Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because …
Marketplace Launches Amazon Alexa Skill ‘Make Me Smart from Marketplace’
New Skill for Alexa Helps Make Users Smart on the Economy, Pop Culture, Tech and Current Events with Exclusive On-Demand …
Button Welcomes Walmart To Its Mobile Marketplace
At the third annual TAP Conference, mobile partnerships platform Button announced the addition of Walmart to its Marketplace. As one of the newest …