Mindmatrix Marketing Automation Software Introduces ‘Hotspots’

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Users Can Now Create Interactive, Attention-Grabbing Banners And Images With Hotspots In The Marketing Automation Software Platform

Mindmatrix marketing automation software’s new feature allows users to take their web-based marketing and sales assets to the next level by adding hotspots to the banners and images used in them. The hotspotted banners and images can then be folded into internal playbooks, a partner portal welcome page, channel, sales or marketing dashboards or even made a part of an external web asset (using a system generated HTML code) created using the Mindmatrix marketing automation software, such as a landing page or a microsite.

Harbinder Khera
Harbinder Khera

“Last month we introduced the interactive banner feature that let Mindmatrix users create attractive banners using text, images, videos, call to action buttons, slideshows and fancy animation styles. This month we enhanced it even more by adding the hotspot feature. Apart from using this in external assets, the hotspot feature can be used by companies internally to drive adoption and engagement of the Mindmatrix platform by their channel partners and salespeople. Companies can use this feature for announcements, such as the addition of new sales assets, employee of the month, or availability of new MDF. These interactive banners can be put up on the welcome page of the partner portal or on the dashboard or in the internal playbook section, so it gets the channel partner’s/salesperson’s attention,” Harbinder Khera, CEO, Mindmatrix said.

Mindmatrix was founded in May of 1998. The company’s focus at that time was ‘solution selling’ via SolveIt.com. The idea behind solution selling was to educate prospects about how different products and services come together to solve a specific customer problem; ultimately helping companies sell more. In December of 1999, Mindmatrix added 3200 channel partners using the company’s ChannelIT platform that used the SolveIT approach for channel partners. The ChannelIT platform provided manufacturers the ability to share solutions with all of their direct and indirect channel partners. As the company expanded and their knowledge base grew, so did their foray into various new verticals, including real estate and franchises. Today, Mindmatrix offers single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. The founding principle, “Helping companies sell more”, is still the focus today.

Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.

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