Strala, a Silicon Slopes based SaaS company, announces the general availability of the Strala Experience Data Tracking Platform. This innovative technology optimizes how marketers define, automate, and use experience and campaign marketing data to make better marketing choices.

Forrester research shows that some of the biggest worries of today’s marketers are around the issues of attributing marketing performance across channels, understanding the optimal customer journey and collecting and unifying data across advertising and marketing platforms. Strala solves these problems by laying a structured, governed, and automated data foundation for marketers across all customer touchpoints. The Strala platform gives marketers the ability to understand how their efforts work at every step along the customer’s journey and by giving the marketer insights into which experiences can improve ROI and be used for further personalization.

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Started in 2017 by Adobe veterans Mikel Chertudi and Rob Clarke, the Lehi, Utah-based company has raised more than $8 million in financing from the Bay Area’s Lightspeed Venture Partners and Silicon Valley Bank, as well as Utah-based VCs including Pelion Venture Partners, Signal Peak Ventures, Peak Ventures, and Cougar Capital.

“There is a direct relationship between the data marketers need to solve these problems and ‘how’ and ‘what’ they track,” said Strala co-founder and CEO Mikel Chertudi. “It’s true that you can’t improve what you don’t measure and in the case of marketers, we can’t measure if we don’t track effectively. Strala is the perfect offering to address this and I’m beyond excited to finally launch and bring our unique solution to marketers.”

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Today’s current approaches of attempting to make multiple forms of data fit into one box only adds to the problem, while using outdated methodologies such as UTM codes to track performance is limited. The Strala Experience Data Tracking Platform is the first technology to addresses these pitfalls by automating, integrating, and unifying tracking across marketing and advertising platforms.

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