Swrve Strengthens Go-to-Market Team with New Appointments

Swrve Strengthens Go-to-Market Team with New Appointments to Promote Growth

Sudipto Ghosh

February 7, 2018

Leading mobile marketing automation provider, Swrve, has announced the appointment of senior personnel within its go-to-market organization, as it continues to invest in growth for 2018. Swrve added John Whitbeck as its vice president of sales and Lance Standing as its head of worldwide alliances to drive the future of its mobile marketing automation platform and promote organizational expansion.

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John Whitbeck,VP of Sales, Swrve — *John Whitbeck, VP of Sales, Swrve*

John Whitbeck joins as VP of Sales and is charged with driving continued growth and success in Swrve’s enterprise sales team. Whitbeck has a long and successful track record in the enterprise sales space and a proven ability to work with prospects and customers to ensure great products deliver great results. He has led sales teams — with a special focus on marketing technology — for organizations, including Responsys, Oracle, and Invoca.

At the time of this announcement, Christopher Dean, CEO of Swrve, said, “I am delighted to add experienced talent such as John and Lance to the team. Both have fantastic track records and a comprehensive understanding of what we are trying to do at Swrve: deliver outstanding service to leading enterprises and help them succeed on mobile.”

Lance Standing joins as Head of Worldwide Alliances, working to deepen the company’s relationship in go-to-market with a range of organizations across the marketing ecosystem. Swrve’s open approach — particularly with regard to data from multiple channels supporting a 360° view of the customer — means an ever-growing list of key partnerships with complementary software vendors, systems integrators, and agencies. Standing brings to Swrve a range of relevant industry experience, most recently as general manager, EMEA at OtherLevels. In his position as head of worldwide alliances, Standing will work to ensure that Swrve alongside Swrve’s partners, offers the best possible service to customers.

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“As our product continues to lead the market, investment to ensure we can meet demand becomes crucial to our continued growth. With revenues doubling in the past years, and a platform now processing over 12 billion mobile events a day, John and Lance are set to be vital members of our team as we accelerate that growth and success,” concluded Dean.

Currently, Swrve’s Mobile Engagement Platform helps enterprises in the go-to-market to maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels.

Swrve also partners with leading go-to-market brands, agencies and technology partners – including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo — and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.