Browsing Tag

Marketing Channels

Brands and Agencies Achieve True Future-Forward Marketing With Sightly’s New Brand Mentality Platform

Sightly, a leading marketing and media technology company, today announced the launch of its Brand Mentality™ platform, which combines emotional and cultural intelligence to empower brands and agencies to anticipate threats and opportunities and respond moment-by-moment in market at speed and scale across multiple publishers and contexts. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy "We've been dealing with brand suitability and safety for years…

ActiveCampaign Cements Leadership in CXA With the World’s Most Comprehensive Platform

Marketers can finally close the technology gap created by legacy marketing solutions to create a true 360° customer view to champion the customer lifecycle ActiveCampaign, the leader in Customer Experience Automation (CXA), announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle. The expanded capabilities include new marketing channels and integrations, and the ability to personalize web pages using customer…

Eagle Eye And Ecrebo Partner With Southeastern Grocers To Enable An Omnichannel Retail Strategy

Eagle Eye Solutions, a global marketing technology company that helps retailers create one-to-one customer connections, and Ecrebo Inc, a global POS receipt marketing technology company, are partnering with Southeastern Grocers, Inc. (SEG), to support its business transformation strategy and goal of becoming a digitally-enabled, omnichannel retailer. One of the largest conventional supermarket companies in the US, Southeastern Grocers selected Eagle Eye in late 2019 to expand its media channels, as well as customer…

Viant’s Adelphic Releases Analysis of Ecommerce Acceleration

New Whitepaper Highlights how COVID-19 has Accelerated Online Shopping and how Marketers can Better Reach Shoppers With an Omnichannel Approach Adelphic, Viant's omnichannel demand-side platform, today released its "Behind the Rise of Ecommerce in America" whitepaper, highlighting what ecommerce marketers need to know about lasting online shopping trends in the wake of COVID-19. As online shopping accelerates, this paper delves into the marketing tactics ecommerce brands can employ to succeed in such a crowded…

Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…

Rewards App Fit For Bucks Offers Help to California Businesses in COVID Crisis

Santa Monica mobile software developer launches special Step Up program to aid local merchants struggling with lost business due to the quarantine Fit For Bucks, a mobile technology company, announced today its launch of Step Up, a new program supporting local merchants facing COVID-19 losses by waiving FFB in-app advertising fees for six months. Open to qualified establishments in California which join Fit For Bucks before May 15, 2020, the Step Up initiative will run through October 15, 2020. Benefiting both…

Aprimo Announces Enhancements to Its Agile Marketing Solution

New Agile features are critical to accelerating marketing and delivering exceptional customer brand experiences Aprimo, an industry-leading provider of digital asset management and work management software, announced new and updated features to its Agile Marketing solution. These new Agile features will further enable marketers to: Regularly deliver content on time Identify and resolve bottlenecks faster Change gears faster in response to the market or competition Produce higher quality work aligned to…

EnergyBot Raises Series B Funding

Funding Round Allows Market Expansion for Energy Startup EnergyBot is excited to announce that we have successfully raised a new round of series B funding. This round of funding was led by a group of strategic investors in the energy industry. "This round of funding will allow EnergyBot to continue its growth trajectory and product expansion," says Fred Purches, Chief Product Officer at EnergyBot. Marketing Technology News: Sense Rolls Out Partner Program for Cooperatives at TechAdvantage 2020, Booth 2421 "In…

MRI-Simmons and FourthWall Media® Partner to Provide Custom TV Audiences

MRI-Simmons Audience Segments Now Available as Reveal ™ Audiences for Targeting, Planning, and Analysis of TV Campaigns FourthWall Media, a leader in television analytics, and MRI-Simmons, the leading provider of insights on the American consumer, announced a unique partnership that allows marketers in the television ecosystem to incorporate trusted MRI-Simmons audiences in advanced TV campaigns.This dynamic audience solution will use FourthWall's Reveal™ analytics platform and Reveal Connect™, its secure household…

Why PR Distribution and Monitoring Solutions Fail to Earn Media Coverage for the Clients

As public relations and communications staffers, we all go through a similar process. We have an upcoming announcement or news items that our business or organization needs to get some attention for. So, we pull together the right people internally to discuss messaging, timing, target audience, goals, Key Performance Indicators (KPIs), potential media outlets and reporters and ways to amplify the message through other Marketing channels. We take that information and begin to craft the press release for approval. Everyone…

3 Ways Financial Marketers Can Boost Email Personalization and Process

There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you forget stamps?” Slightly bad joke. Great point. Treating email like direct mail isn’t effective and doesn’t reach customers. In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and…

A Finer Sieve: The Role of CDP in Business Transformation

“A journey of a thousand miles begins with a single step”- Laozi. Both pragmatic and philosophical, this adage finds new meaning for businesses today. Mired in a complex web of choices, organizations must make decisions that recognize the reality of today’s world- Data has dethroned oil as the most valuable commodity and it’s hegemony has just begun. One of the few aspects that remain unchanged in the era of digital ecosystems is the centrality of customer experience to business success. Customer experience today is…

The Real Economic Losses from Influencer Fraud

If there was any doubt about the economic power of Influencer Marketing, then check out the SEC filing of the Millennial fashion brand, Revolve. Valued in its recent IPO at about $1.8 billion, Revolve Group primarily targets Millennials and Generation Z. Revolve claims it spends 70% of their Marketing war chest on 3,500 small, mid- and macro-tiered influencers. In its SEC filing, the company mentioned the word “influencer” no less than 79 times. This Gen Z company is not alone. Amazon has paid the going rate for an…

Swrve Strengthens Go-to-Market Team with New Appointments to Promote Growth

Leading mobile marketing automation provider, Swrve, has announced the appointment of senior personnel within its go-to-market organization, as it continues to invest in growth for 2018. Swrve added John Whitbeck as its vice president of sales and Lance Standing as its head of worldwide alliances to drive the future of its mobile marketing automation platform and promote organizational expansion. Recommended Read: Swrve Closes $25 Million Series D Funding Round John Whitbeck joins as VP of Sales and is charged with…