Cloudinary, the media experience cloud company that powers many of the world’s top brands, announced a secondary investment from funds managed by Blackstone Growth (BXG). The transaction represents an investment of more than $100 million and values Cloudinary at $2 billion USD.

As a successful bootstrapped cloud company – and one that just reached the coveted $100 million ARR mark in December – Blackstone’s investment is a benefit Cloudinary is proud to make available to its employees. Blackstone has also committed to supporting Cloudinary’s future business expansion, including M&A. Cloudinary recently acquired Indivio, an innovative video software company that helps marketing teams unlock the potential of the fast-growing video market by delivering hyper-personalized videos at scale that are customized in real-time for every target audience.

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“We are excited to be partnering with Blackstone at this stage in our business, and look forward to accelerating our growth and making it even easier for our customers to unleash the full potential of their visual media.”

Cloudinary’s accelerated growth highlights its leadership in visual media and the market’s rapid shift towards digital-first engagements and visual-first customer experiences. Creating and delivering these experiences quickly and at scale is critical to all online businesses. Cloudinary’s automated, AI-powered approach to media management makes it possible for brands to deliver rich digital experiences with dynamic images and videos at scale by eliminating operational inefficiencies and technology barriers.

“Remarkably, and somewhat quietly behind the scenes, Cloudinary powers the websites and apps that millions engage with every day,” said Ramzi Ramsey, Managing Director at Blackstone Growth. “We are very excited to support the next phase of growth for this tremendous company which is playing a critical role as more and more businesses emphasize digital media and their online experiences.”

“This investment marks an important milestone for all of us here at Cloudinary,” said Co-founder and CEO Itai Lahan. “We are excited to be partnering with Blackstone at this stage in our business, and look forward to accelerating our growth and making it even easier for our customers to unleash the full potential of their visual media.”

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