Sigma Hires Analytics Veterans to Scale Operations and Drive Worldwide Cloud BI Adoption

Sigma Adds Leaders from Chef, Tableau, and Databricks to Round out Its Executive Team and Capitalize on Rapid Customer Growth After Launching Its Next-Generation Cloud BI & Analytics Application

San Francisco-based Sigma, an innovator in cloud business intelligence (BI) and analytics, announced that veteran sales, marketing, and product leaders from the BI community joined its ranks to build on recent product success and rapid customer growth after launching last November.


Sigma’s cloud BI and analytics application provides live access to cloud data warehouses using an intuitive spreadsheet-like interface, empowering any business expert to make complex data queries without writing a single line of SQL— closing the gap between business and data teams.

“We’ve seen tremendous demand this quarter as data-first companies seek to execute cloud strategies, simplify data analysis, and drive BI adoption,” said Rob Woollen, CEO of Sigma. “Our unique approach to data access and collaboration is getting attention, and it became clear that we needed to bring on additional leadership to help us capitalize on this momentum as we enter our next stage of growth.”

Joining as President is Ryan Ried, who will lead all of Sigma’s customer-facing operations including sales, marketing, and finance. “I am thrilled to be joining Sigma early on as it brings much-needed innovation in an industry where we see data-first organizations moving away from traditional ways of doing things and migrating to the cloud,” said Ried. “Sigma’s approach to analytics is one of a kind, and I look forward to building off the recent momentum as we work together to open new doors for greater BI adoption worldwide.”

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Ryan brings two decades of industry experience leading Sales teams at successful start-ups and enterprises alike as they navigated historical periods of growth. At Birst, Ryan led the sales team and helped scale the organization before being acquired by Infor in 2017. Most recently, Ryan was the Senior Vice President of Sales at Seattle-based Chef, a leader in Continuous Automation software and one of the founders of the DevOps movement, where he led the team to record annual and quarterly sales in 2018.

Also joining the team is Julie Lemieux who will serve as Vice President of Design and Wade Tibke who will serve as Vice President of Marketing. Julie previously worked as the Head of User Experience at Databricks. Before that, Julie served as Chief Experience Officer for BI & Analytics at SAP, where she managed a global 30-person team to design, build, and release SAP Lumira.  Wade Tibke comes to Sigma from Tableau Software where he served as Vice President of Marketing Operations and worked for over 10 years in various marketing roles. During his tenure, he helped grow revenue from $1 million to nearly $1 billion and take the company public in 2013.

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Sigma’s new hires come on the heels of significant revenue growth after releasing new product innovations and onboarding data-first enterprises over the last six months, including Lime, Snowflake, Volta Charging, Clover, Fictiv, Delphix, Sears Home Services, and Philz Coffee. “Sigma puts data front and center, making my data-driven decisions more accurate and timely,” says Mia Oppelstrup, Business Intelligence Manager at Volta Charging. “And at a personal level, being able to converse with our data makes my job more fun.”

The company has doubled headcount since raising $28 million in venture funding led by Sutter Hill Ventures and Altimeter Capital in 2018, with plans to double again this year.

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