Top Picks from Martech Series. Original Martech Insights from the Week Gone By.

This bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major Martech developments last week.

Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses

New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing

Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte

Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence

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Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

Do Enterprise Decision Makers Actually Consume B2B Content?

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards

New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform

Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More

Read More: What Type of Content is Best for Lead Generation?

MullenLowe Profero Australia Appoints Hamilton Jones to Managing Director

Former Deepend MD Joins to Evolve the Agency’s Business Transformation Capability

Google Taps CMU Dean Dr. Andrew Moore to Lead AI Research

A Former Googler, Andrew Moore, Would Replace Fei-Fei Li as She Moves Back to Stanford

Google Announces New Capabilities for Advertisers to Test AMP Performance

The Announcement Is a Part of Google’s Initiative to Help Brands Better Assess Ad Performance

Read More: For Brands, It’s Time To Start Paying Attention…To Attention

It’s Time to Expand Social Media as a Business Value Beyond Marketing

Hootsuite Reveals Social Media Marketing’s Value Across the Organization: 90% for Brand Building; 71% for Community Engagement; 61% for Lead Conversion and Sales; 50% for Market Insights; 47% for Client Support

Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery

This alliance ensures channelizing global content distribution through a single source

Read More: The Trouble with Digital Advertising Agencies

Radius Launches Radius Unify to Become First Enterprise B2B Customer Data

Platform New Platform in $1B Market Brings 360-Degree View of Every Possible Customer

Adobe Announces Next Level Innovation in the Video at IBC 2018

Adobe Creative Cloud adds Upgraded Features to Its Inventory to Support Video Professionals

That’s a wrap from us for this week. We will be back with more news next week.

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