Consumers will be able to purchase directly via text message conversations with brands for a frictionless payments experience

Attentive, the conversational commerce platform, announced the launch of our text-to-buy solution with Shop Pay, enabling consumers to make purchases directly from an SMS conversation with a brand. Built with Shopify’s Shop Pay checkout flow, Attentive’s text-to-buy solution is designed to turn browsers into buyers with a frictionless checkout flow built for mobile devices.

“Launching Attentive’s text-to-buy solution is our first step to helping brands close the purchase gap and convert more browsers into buyers and I cannot think of a better partner with which to launch than Shopify given the breadth of its merchants, industry leading security, and innovation.”

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Attentive is removing steps from a brand’s SMS subscriber’s path to purchase. A consumer can now purchase directly in response to a promotional text message from a brand, without having to navigate a website or a checkout page. Currently, mobile conversation rates are more than 60% lower than desktop rates. Attentive will deliver frictionless buying experiences, catered to the shopper’s interests based on their browsing and spending patterns – all within a text message.

“Consumer behavior has fundamentally changed over the past five years. Mobile is now the primary shopping device and allows for shopping at any time, and consumers are more comfortable buying directly from brands than ever before,” said Amit Jhawar, President, Attentive. “Launching Attentive’s text-to-buy solution is our first step to helping brands close the purchase gap and convert more browsers into buyers and I cannot think of a better partner with which to launch than Shopify given the breadth of its merchants, industry leading security, and innovation.”

“Shop Pay is the best way to check out across the web and in social-commerce. We’re excited to now bring the same seamless payments to power text-to-buy solutions together with Attentive,” said Carl Rivera, VP of Product & Head of Shop, Shopify.

Attentive’s text-to-buy is currently being used by brands across a variety of use cases that are seeing exceptional performance with:

• Replenishment: Remind customers to repurchase when they are running low or need to replace their favorite products – from beauty items to meal plans to running shoes.
• Limited edition inventory drops: Let customers know when a new or limited product drops to complete their purchase before it sells out.
• Upsells and Cross Sells: Encourage repeat purchases by promoting products based on individual characteristics including browse and purchase history.

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